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Marketing

Marketing. Plan. Main definitions Inbound marketing activities Outbound marketing activities 4P’s of marketing Some interesting practices from modern marketing trends. Marketing. Definitions. Definitions. Inbound marketing. Marketing research.

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Marketing

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  1. Marketing

  2. Plan • Main definitions • Inbound marketing activities • Outbound marketing activities • 4P’s of marketing • Some interesting practices from modern marketing trends

  3. Marketing

  4. Definitions

  5. Definitions

  6. Inbound marketing

  7. Marketing research Marketing research is the systematic gathering, recording, and analysis of data about issues relating to marketing products and services Marketing research ≠ Market research Stages:

  8. Segmentation, Positioning and Pricing Market segmentation pertains to the division of a market of consumers into persons with similar needs and wants. Positioning includes identifying the unique market position, or "niche", for your organization Pricing: how much the customers/clients might be willing pay and how (pricing analysis) Lower prices don’t help to build Goodwill

  9. Branding and naming Brand is the image of the product in the market Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured, which are created through time and/or effort and that are identifiable as a separate asset

  10. Best brands 2009 http://www.interbrand.com/best_global_brands.aspx

  11. Multi-brands Procter&Gamble Unilever Canniba- lization?

  12. Naming Brandnomer = genericized trademark

  13. Outbound marketing

  14. Four P’s of marketing

  15. Ambush marketing a marketing campaign that takes place around an event but does not involve payment of a sponsorship fee to the event

  16. Guerrilla marketing guerrilla marketing campaigns are:

  17. Anti-flea spray

  18. Nivea

  19. Barbeque

  20. Hot sauce

  21. Thank you for your attention! Have a break…

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