Marketing Communications Direct Marketing

Feb 08, 2013

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The Communication Process. SenderMessageChannel of communicationReceiversEncoding processDecoding process. Promotional Elements. AdvertisingExample: CommercialsAdvantagesDisadvantagesPersonal SellingAdvantagesDisadvantagesPublic RelationsAnnual reportsPublicityAdvantagesDisadvantages

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Marketing Communications Direct Marketing

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Direct Marketing

Chapter 19 Direct Marketing © 2006 Thomson/South-Western Introductory Scenario: Don’ Mess With Less Who was Les Wunderman? He created the Columbia House record club and “invented” the modern era of direct marketing

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Direct Marketing

Direct Marketing. NickAugostini Marketing Specialist NCDA & CS. What is Direct Marketing. Direct marketing includes any method by which farmers sell their products directly to consumers. Justification for establishing a direct marketing outlet is based primarily on the producer’s

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Direct Marketing

Direct Marketing. Powerpoint animation notes: Text, graphics and sound will run on its own. Click to exit. “Direct marketing is selling your own catch to a buyer at a point farther down the distribution chain than a primary processor.”

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DIRECT MARKETING

DIRECT MARKETING. Chapter 19 with Duane Weaver. DM (Direct Marketing) Defined. Direct Marketing …an interactive system of marketing, which uses one or more advertising media to effect a measurable response and/or transaction at any location . O’Guinn, Allen, Semenik, 4E, p. 673

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Direct Marketing

http://leads2profits.net.au/ Direct Marketing,Australian Direct Marketing,Direct Marketing Australia,Direct Email Marketing Australia,Direct Marketing Tips,Direct Marketing Sydney,Direct Marketing Melbourne,Direct Marketing Companies Australia You are probably in business for yourself for a reason. You don’t like being told what to do, and you want to be in control. And if my experience working with large numbers of entrepreneurs is anything to go by, you won’t like being answerable to your investors. I have heard so many people say the worst business decision they ever made, was bringing in outside investors. Short term gain – long term pain.

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Direct Marketing Communications

20. Direct Marketing Communications. Learning Objectives. After studying this chapter, you should be able to: Understand the objectives of direct marketing communications, and describe their distinguishing characteristics.

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INTEGRATED MARKETING COMMUNICATIONS AND DIRECT MARKETING

INTEGRATED MARKETING COMMUNICATIONS AND DIRECT MARKETING. THE COMMUNICATION PROCESS. THE COMMUNICATION PROCESS. Communications Source Message Channel of Communication Receivers. THE COMMUNICATION PROCESS. Encoding and Decoding Field of experience Feedback Response Noise.

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Direct Marketing

Modes of Direct Marketing. Direct Mail AdvertisingDirect Response AdvertisingOutbound

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DIRECT MARKETING

IT4Everybody. DIRECT MARKETING. Saket Kandoi Tanja Janjilovic Katarina Matkovic Jusa Neza Mihelcic Jessica Dávila Kaja Vidic. ABOUT THE COMPANY. our services include: IT support Web design & Web development Cloud services Software packages to suit small businesses

563 views • 29 slides

Direct Marketing

Direct Marketing. Trine Hoffensetz Carina Frank Daniella Cozzi Druart Ophélie Marion Héloise Dora Szucz. Group 2 : Accounting Company in Lille. OUR COMPANY : ACCOUNTING LILLE. New accounting company Location : Lille Objective : reach new customers !

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Direct Marketing

Direct Marketing. How to establish successful dialogue with your friends Or how to EARN money on public relations. 1. Public Relations. Spreading info on : WHAT are you doing WHY you are doing it WHERE is your goal WHAT kind of problems you have to solve.

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Direct Marketing

Direct Marketing. Introduction. Direct Marketing is a discipline, which permits us to carry out certain marketing tasks more efficiently. It does this by gathering, analyzing and using information about individual customers and prospects.

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DIRECT MARKETING

DIRECT MARKETING. We will help you to transform your data into useful information to improve your marketing and business results.

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Direct Marketing

Chapter 19. Direct Marketing. Direct Marketing. Interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location Common purposes of direct marketing Close the sale Identify prospects for future contacts

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Direct Marketing

Direct Marketing. Any form of marketing communication which allows marketers to talk directly to existing or potential customers and/or to obtain a direct response from them (Gross 1992) Direct response advertising Direct communications methods Database marketing. A direct marketing system.

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Direct Marketing

Direct Marketing. Direct Marketing Defined. “When sellers use one or more media for the purpose of soliciting an immediate response by phone, mail, web or personal visit from a prospective customer.”. Changing Structure of Society. Changing Shopping Patterns: doing business at a distance.

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DIRECT MARKETING

DIRECT MARKETING. Direct Marketing. DM is a Demassified Marketing DM deals with Customers directly DM is interactive marketing. DM does not involve Marketing Channels/Stores DM does not involve Advertising/Mass promotion. Reasons for Growth of DM. Market “Demassification”.

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Direct Marketing

Direct Marketing. Creating Print Advertising Chapter 20. Creating Print Advertising. Print ads must stop the reader and engage his or her attention and interest in order to stand out among the advertisers in a magazine or newspaper

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Direct-Marketing

Direct-Marketing. Direct marketing is: A marketing channel without intermediaries An element of the promotion mix Fastest-growing form of marketing. Growth and Benefits of Direct Marketing. Benefits to Buyers. Convenience Ready access to many products

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