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DIRECT MARKETING

DIRECT MARKETING. We will help you to transform your data into useful information to improve your marketing and business results.

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DIRECT MARKETING

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  1. DIRECT MARKETING

  2. We will help you to transform your data into useful information to improve your marketing and business results. This structured data management process forms the basis of your marketing activities and can ensure you that your database contains essential information which you need for effective customer communication.

  3. DM Advantages Targeting Interactivity Control Continuity

  4. Are your objectives? Understanding your customers Building long-term and profitable relationship with your customers Improving your targeting and reduce cost of communication Predicting customer behaviour Increasing customer LTV - Life Time Value Acquiring more profitable customers Developing brand advocates Increasing your sales and profit

  5. CREATIV DIREKT can help you!

  6. Our portfolio Loyalty Programmes Analysis and Planning Retention Programmes Customer Insight Database Management and Consultancy Relationship Marketing Programmes Acquisition Programmes Data Management

  7. Analysis and Planning At the start we need to understand your business. What is your sales objective, your target cost per sale and ROI? We evaluate your objectives. More historic data brings better results. The lowest cost per response doesn’t always meanthe highest ROI.

  8. Direct Marketing strategies Together we will prepare effective direct marketing strategies. DM Objectives → Where are we going? DM Strategies → How we will get there? DM Tactics → What exactly will wedo? First rule of strategic planning → Knowing your customer

  9. Database Management We will advise on how best to structure and build your own database. Database structure planning Database developing Database implementation Database management Your database is the heart of your business.

  10. Data Management We will improve the quality of targeting your customers. Data capture Data consolidation Data updating Data cleaning Data enrichment Data turns into information when properly captured, analysed and used.

  11. Relationship Marketing Programmes Retention programmes Our goal is to increase customer profitability and LTV (Life Time Value) Loyalty programmes CRM Cross- and up-selling Only completely satisfied and loyal consumers are those who are constantly coming back. 3 elements of loyalty: trust, respect, constant need Loyalty = Increased profit

  12. Important… • We have to take care for our best customers – for 20% of those who make 80% of profit • We have to be careful with the most potential customers • We have to analyse all our customers – this is the only way to find out about their value for company • We have to find more customers who are similar to our most profitable customers • Good potential customers need to be acquired soon enough in their buying life cycle • We need to understand the importance of cross- and up-selling and manage the process effectively • We need to be in a position where we can predict customers most likely to lapse and customers that use more brands • We need to use marketing analysis as well as database analysis

  13. Relationship Marketing Programmes Acquisition programmes We are going to combine current knowledge in your customers with external data in order to improve future acquisition activities. Segmentation Profiling Identifying target groups Using mass media is ideal for acquiring certain potential consumers about whom we do not know nothing. It is the basis for various data collection activities and first inquiries. A combination of poorly targeted media and good targeted messages is sometimesthe only way for reaching customers.

  14. Customer Insight To gain a clear insight into behavioural patterns of each customer segment in order for the company to have access to detailed information about individuals Data mining • Analysing your most profitable existing customers Predictive Analytics Analysis • Who are your best prospect? • Existing customers – how can you find more people like them? • FastStats - marketing data analysis software

  15. DM Campaign Management Idea Copy &Creative solution Testing Implementation Measurement Your message will be delivered to the right customer through the right mediumat the right time. We will prepare the project from the idea to implementation.

  16. Measurement One of the advantages of Direct Marketing is measuring effectiveness and efficiency of your campaigns CPC – Cost per contact ROI - Return On Investment LTV – Life Time Value RR – Response rate Based on testing and measurement you are going to be able to estimate direct marketing contribution

  17. How to Make Your Wishes Come True? Contact us: Karmen Jakob Account executive E-mail: karmen.jakob@creativdirekt.si Telephone: + 386 1 500 88 93 www.creativdirekt.si We will gladly sit down with you, listen to your wishes and help you with creative ideas and recommendations in order to achieve the best direct results.

  18. Kompas STO CDE nove tehnologije Draguljarna Malalan Intours Jezikovni center Palatin Pošta Slovenije UPS Slovenija Sun & Fun Sunny Studio Wiener Städtische Zavarovalnica References

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