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May I Please Blow Up This Reference Desk?

Umm, the 20 th Century called and it wants its information delivery modes back. May I Please Blow Up This Reference Desk? The Ten Social Trends that Can and SHOULD Change the Way that Libraries Do Business Tracie D. Hall Dominican University tdhall68@hotmail.com.

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May I Please Blow Up This Reference Desk?

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  1. Umm, the 20th Century called and it wants its information delivery modes back May I Please Blow Up This Reference Desk? The Ten Social Trends that Can and SHOULD Change the Way that Libraries Do Business Tracie D. Hall Dominican University tdhall68@hotmail.com I ACTUALLY FEEL SORTA BAD…I BET THEY PAID A TON FOR THIS DESK…

  2. Libraries Worldwide are Being Compelled to Reevaluate their Services Doesn’t even say “Library” Remind me to talk about embeddedness…later..

  3. …And Modes of Delivery Let’s face it, our average user stopped coming in just for books, a long time ago. There’s no divide…no omniscient Me and uniformed You…

  4. The Ten Trends that Should Change the Way Contemporary Libraries Do Business • Do not attempt to adjust this channel: Diversity, Multiculturalism, Multilingualism, Globalism—more than just a phase. • Rising high school drop-out rates; delayed or prolonged college entrance and graduation; and the librarian-as-teacher-and-the-teacher-as-coach • Cohort or Group Learning (Big Reads/Oprah and Eckhart) • The infallibility the informal peer review (hey, 27 users can’t be wrong) • “Small is the new Big”

  5. Ultimately…people connect to people and through people…not to organizations • “Here is the new There” • “Customer representative please…representative please…please….?” (The end of print/reading and the return of orality) • The “Platform Nine and Three-Quarters” effect and the return of the mighty gatekeeper • The New Sensualists • The rise of the Empathy Economy

  6. TODAY’S LIBRARY USERS INHABITS MULTIPLEDIMENSIONS OF HUMAN DIVERSITY Diversity is here to stay

  7. Static, Inflexible, Fixed Models of LIS Service Models No Longer Fit Our Needs, Wants, and Expectations of Value-Added Service

  8. To Remain Relevant Libraries Must Play an Expanding Role Reese and Hawkins say the library is: • An educational support center for students of all ages. • A learning center for independent learners. • A discovery center for early childhood learners. • A Center for community information. • Information center for community business. • Center for reading, thinking, working. OCLC and others have has suggested that libraries are: • Valued-added destinations • Third Spaces • Centers for access to consumer health information. • Economic leveraging agents • Centers for Adult Literacy, ESL Instruction, and Citizenship Information. • People’s Universities and self-help centers.

  9. Changing Service Modes Also Demands New Competencies • What are new competencies are being demanded in the attempt to provide relevant and timely service to your users? • What are you doing differently? What are you doing that you’ve never done before? • What do you need to be doing? • What do you need to learn to keep up? Librarian shifts to teaching and via teaching to coaching

  10. Cohort or Group Learning (Learning Commons/Learning Communities/Oprah and Eckhart) According to Rasmussen and Skinner (1999) a learning community, very broadly defined, is “curriculum design which coordinates two or more courses into a single program of instruction.” They continue to say the strength of learning communities is in the integrated approach to education. Integrated educational experiences more closely parallel the way people learn and are more relevant to real world events. Students have the opportunity to see topics from multiple, sometimes even conflicting, perspectives, encouraging higher level thinking. Focus on the Sympathetic Learning Environment: Relating to or being vibrations, especially musical tones, produced in one body by energy from a nearby vibrating body and having the same frequency as the vibration of the nearby body.

  11. The Right Return of the People’s University The infallibility of the informal peer review (hey, 27 users can’t be wrong)

  12. Small is the New Big I just wanted grape jelly…I’ve been here for like 30 minutes

  13. “Here is the new There”

  14. “Customer representative please…representative please…please….?” (The end of print/reading and the return of orality)

  15. The “Platform Nine and Three-Quarters” effect and the return of the mighty gatekeeper • Proximity to Power Matters • Insiders vs. Outsiders • Jobs and Other Opportunities for Economic Mobility • Social Invitations • Critical Information is Time-sensitive and can “disappear” • Information is audience-particular and sometimes audience-exclusive What’s the secret pass word?

  16. Okay….let’s give ourselves a break, sort ofI am not even asking you to think about today’s adult user…I want you to imagine how the library is going to effectively serve these guys: • Cognition • Impulse • Ideation • Sensation • Reading • Comprehension New Sensualists Compel libraries To reach deeper into their Bag of tricks

  17. The Rise of the Empathy Economy • From .03 commodity to $3.60 experience • The nearness of you • I want it, but I want to stay in my pajamas • Mass-customization • Experience to Empathy Then Panera Came along

  18.   Issues that May Impede Effective Library Service to Today's Users: • Monolingual/monocultural library staff and services • Unfamiliarity with and Misperceptions of Library Services • Feelings of Inadequacy (knowledge, language, culture, class or income level, pride) • Past Experience of Exclusion or Poor Treatment • Physical Barriers {signage, visual, ADA, etc} • Lack of sufficient or alternative access points • Caters to limited Cognitive or Communication Preferences (Visual/Auditory/Kinesthetic….) • Low on Experience/Lacking in Empathy

  19. New Models, New Roles:Specialists, Not ExpertsGateways, Not GatekeepersCollaborators, Not CompetitorsEmbeddedness, Not Maintenance • In a 1982 study, Geza Kosa found the third most common reason for students’ hesitation to ask librarians for help was a fear of appearing ignorant. • Claude Steele (1992) points out yet another barrier that could impact interactions between diverse groups and librarians, "the specter of stigma and racial vulnerability." Steele portends that for some students of color asking for help implies "being at risk of confirming, as self-characteristic, a negative stereotype about one's group".

  20. New Modes, New Tools 411 911

  21. ? ? ?

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