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I <3 You :Communicating to the Millennial Generation

I <3 You :Communicating to the Millennial Generation. Who Am I?. Ongoing Work. Neil Howe and Bill Strauss www.lifecourse.com. Caveats Generation generalizations Filters “Each generation seeks to remedy the perceived excesses of previous generations.”.

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I <3 You :Communicating to the Millennial Generation

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  1. I <3 You :Communicating to the Millennial Generation

  2. Who Am I?

  3. Ongoing Work Neil Howe and Bill Strauss www.lifecourse.com

  4. Caveats • Generation generalizations • Filters • “Each generation seeks to remedy the perceived excesses of previous generations.”

  5. Quick Review: Who are the Millennials? • Those born 1982-2004 • Ages 2-24 • Approximately 79 million young people • Seven Core Characteristics

  6. Team-Oriented • Sports Generation • Working Together (to make a difference) is powerful • Groups more Important than Individuals • Spot 1

  7. Special • National Agenda • Parent’s obsession • Generational Destiny

  8. “Well aware of the difference a great teacher can make—and the damage a bad teacher can do—parents turn over their kids and hope. Please handle with care. Please don't let my children get lost. They're breakable. And precious. Oh, but push them hard and don't let up, and make sure they get into Harvard.”

  9. Sheltered • Safety • Monitored • Child Protection Laws • “Parents who stopped wrestling their kids into car seats years ago may soon have to flex those muscles again. A growing number of states are requiring children as old as 8 -- kids who have outgrown basic car seats, but who still are too small to use regular seat belts -- to sit in booster seats.” • --Wall Street Journal, Car Seats for 8-Year-Olds, 1-27-2005

  10. Special and Sheltered • Spot • Spot

  11. Toyota Spot 1 Spot 2

  12. Confident • Good Economy • Make a Difference • Trust Authority

  13. Ebay Spot

  14. Achieving • Long-term Planning • SAT Scores Up • Math and Science Scores Up (Don’t believe the Media) • AHB (All Harmful Behavior) Scores down

  15. Taking Lisa Simpson’s Money, Randy Lynn, www.OpEdNews.com, 12-23-2004

  16. “And the last thing I want to address is the idea that somehow this new generation is not as prepared for the sacrifice and the tenacity that will be needed in the difficult times ahead. I have not found this generation to be cynical or apathetic or selfish. They are as strong and as decent as any people that I have met.” --Jon Stewart commencement address, William and Mary, 5/20/2004

  17. Conventional • Values: Parents and Family • Conforming rather than Confronting • Rules Help Everyone Succeed • Conservative about sex, drugs, drinking, tobacco, i.e. most harmful behaviors

  18. Pressured • Highly stressed, scheduled generation • Sports, music, lessons • Standardized Tests • Prescription Drugs

  19. “On the morning he was to take the SAT last March, a 17-year-old senior at Bethesda-Chevy Chase High School in suburban Washington went looking for a bottle of pills. His score on practice tests had been too low and, with his sights set on an Ivy League college, he needed a miracle. Or, friends suggested, Adderall. He grabbed a tiny blue pill from his little brother’s prescription stash and swallowed it two hours before the test. Despite some jitters when he took the test that he attributes to the drug—a stimulant prescribed for attention deficit hyperactivity disorder, or ADHD—he scored 200 points better than head on a previous test.” Pressed to Do Well on Admission Tests, Students Take Drugs, Wall Street Journal, 11/8/2004, Nicholas Zamiska

  20. The Army

  21. Old Slogan: An Army of One New Ads

  22. New Ads

  23. Coke Spot 1 Spot 2

  24. Millennial Quiz: Thumbs Up/Thumbs Down Do These Media/Personalities/Trends resonate with the Millennial Generation?

  25. Britney Spears

  26. Target Corporation

  27. Bold bright colors indicate optimism about the future

  28. Extreme Sports

  29. Snowboarding • Skateboarding • Bungee-jumping • BMX Racing = All Individual Sports • Rock Climbing (All Very Risky) • In-line Skating • Mountain Biking Spot

  30. Lacrosse • Ultimate Frisbee = Team Sports to Keep an Eye On • Soccer

  31. Binge Drinking

  32. Voting Voting

  33. Every Morning: Today is Going to Be the Best Day Ever!

  34. Thanks for Your Time and Attention Are there any Questions? Finale • Handouts • Contact me at: robert.filipczak@capella.edu

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