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age LOC ® Body Trio Nu Generation opportunity supported by science a nd products

age LOC ® Body Trio Nu Generation opportunity supported by science a nd products. THE NU GENERATION OPPORTUNITY. The Nu Generation Opportunity is the exciting continuation of the overall ageLOC ® story worldwide.

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age LOC ® Body Trio Nu Generation opportunity supported by science a nd products

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  1. ageLOC® Body TrioNu Generation opportunity supported by science and products

  2. THE NU GENERATION OPPORTUNITY • The Nu Generation Opportunity is the exciting continuation of the overall ageLOC® story worldwide. • ageLOC® science continues to lead the way in anti-ageing and recent breakthroughs are brought to you through new, innovative ageLOC® products. • ageLOC® Body Trio further enables Nu Skin® Distributors worldwide to continue achieving their dreams by providing powerful products for a youthful body image.

  3. ageLOC® BODY TRIO Insights, consumer trends and product positioning

  4. A GLOBAL NEED • The overall loss of a slim, youthful physical appearance is an ageing issue that concerns consumers across global markets. • A significant segment of the population is unhappy with their shape. • Loss of appearance and figure acutely affects sense of self and self-esteem, loss of confidence in appearance and the desire to cover body and hide shape. • Particularly in women, sagging skin and loss of shape for breasts, buttocks, thighs and underarms, and accumulation of fat around the abdomen and hips are ranked amongst the top ageing concerns. In men, loss of shape/physique, muscle tone and strength ranked amongst the top ageing issues. Source: New Perceptions in Skin Care, 2010Source: Greenfield Anti-aging Exploratory, 2008/2009

  5. A significant proportion of consumers are unhappy with their appearance particularly their body shape. This creates opportunities to position beauty products as “antidotes to reality.” QUESTION: Please state how satisfied you are currently with each of the following: 1. Your body weight and shape 2. Your physical attractiveness/appearance 60% Dissatisfied with body weight and shape Dissatisfied with physical attractiveness/appearance 50% 47% 46% 43% 42% 41% 38% 40% 30% 29% % OF RESPONDENTS WHO STATED “DISSATISFIED” OR “VERY DISSATISFIED” 30% 27% 24% 22% 18% 20% 10% 0% Europe US Brazil Asia Pacific MENA Global Source: Datamonitor Consumer Survey, April/May 2009

  6. THE CURRENT BODY SHAPING ENVIRONMENT • Currently, the size of the market for firming and anti-cellulite products is US$14.7 billion.1 • Appearance consciousness is driven by social pressures and dissatisfaction with one’s own appearance. Appearance management is such an emotionally important issue for consumers that they “eagerly await and adopt” the latest technology and innovation. • Slimming products are taking inspiration from professional treatments and allowing consumers to embrace these principles in the comfort of their homes. 1Euromonitor, Global Firming and Anti-cellulite Sales, 2010

  7. THE CURRENT BODY SHAPING ENVIRONMENT cont’d • Consumers are relying more on approaches beyond diet to address their body concerns. To be truly effective, products must be developed for efficacy. These clinically tested and science-backed products provide the results time-starved, appearance-conscious consumers seek.2 • Although the market is populated with body topicals targeting physical appearance, the body topical category still represents a key area of opportunity, especially with regard to products that address the sources of ageing.3 2 Source: Datamonitor Consumer Survey, April/May 2009 3 Source: Greenfield Anti-aging Exploratory, 2008/2009

  8. The wider implications of feeling beautiful means that appearance consciousness has become a daily preoccupation for the majority of consumers. • QUESTION: How important is the following health and beauty issue to you?: • Looking your best in day-to-day life Totally important Neither important nor unimportant Totally unimportant 100% 3% 9% 14% 12% 13% 14% 9% 90% 13% 26% 88% 25% 29% 27% 80% 78% 70% 60% 61% 61% 59% 57% 50% % OF RESPONDENTS 40% 30% 20% 10% 0% Europe US Brazil Asia Pacific MENA Global Source: Datamonitor Consumer Survey, April/May 2009

  9. BODY AGEING FACTORS • Both external and internal factors play a role in the loss of body shape. • External or behavioral factors, such as prolonged exposure to sunlight/UV rays, smoking, lack of exercise, lifestyle choices and sudden weight loss; and internal factors including genetics, diet, impaired circulation, hormones, decreased muscle strength, loss of skin resilience, dehydration, decreased cellular activity, fat deposition - overall ageing in general - contribute to ageing appearance of the skin on the body. These factors can lead to sagging skin, uneven skin texture, loss of moisture, lack of contour and cellulite. • As the body ages, what was once optimal gene expression shifts to an ageing profile. With ageLOC® science, we have an understanding of how the changes in Youth Gene Clusters influence ageing.

  10. WHAT IF…? What if we could provide a successful approach to anti-ageing on the body by targeting the ultimate sources of ageing and influencing the skin topically?

  11. Ageing factors • Biological ageing (intrinsic) - The result of changes, often genetically determined or based on gene expression, that occur naturally within the body. • Environmental ageing (extrinsic) - Includes the result of free radical damage generated by accumulated exposure to sunlight (photo ageing), pollution, cigarette smoke, etc.

  12. Interaction of Biological and Environmental AgEing • Ultimately ageing is a combination of both our biology and our environment. • Free radicals from internal and external sources damage skin structures and genes.

  13. The Breakdown of Proteins Damage or altering important proteins present in young skin • sagging skin • increased appearance of cellulite • other signs of ageing Skin Proteins

  14. What is Biological AgEing? • Biological clock determined by our genetic makeup and gene expression. This applies to all cells including our skin cells. • Biological ageing: result of natural changes within the body that are manifested as outward signs of ageing that we can see or feel.

  15. Ultimate Source of AgEing: arSuperMarkers

  16. The Human Genome • The human genome is the sequence of chemical base pairs that make up DNA. • The human genome consists of more than 20,000 genes. • Identifying these genes allows scientists to better understand biochemical processes, end products and functions of the human body.

  17. Ultimate Sources of AgEing A person’s genetic makeup and gene expression profiles determines how quickly he or she will age - both internally at the cell level and externally by skin appearance.

  18. arSuperMarkers arSuperMarkers are components of internal chemistry that influence how we age. They are the ultimate source of ageing.

  19. arSuperMarkers- Youth Gene Clusters (YGCs) YGCs are functional groups of genes whose expression can be regulated to provide a youthful gene expression profile of a specific attribute.

  20. arSuperMarkers -Body YGCs Nu Skin® scientists identified another YGC for the skin. Based on current scientific research and our clinical findings, the mechanisms of action that contribute to ageing appearance on the body include: • Breakdown of structural proteins • Increase of lipogenesis while lipolysis decreases • Decrease in circulation • Decrease in moisturisation

  21. YOUTH GENE CLUSTER & YOUTHFUL BODY APPEARANCE TARGETED RESULTS Decreased Appearance of Cellulite • BODY YOUTH GENE CLUSTER • Targets Gene Responsible for: • Movement of Fluid • Skin Structure • Hydration • Lipid Metabolism Firming Lifting ageLOC® SCIENCE Smoothing Slimming Hydration Appearance of cellulite = Depth extent, surface texture.

  22. ageLOC®Science By studying individual ingredients and product formulations, scientists are able to select effective ingredients and create synergistic formulations that optimise skin gene expression, proteins and other mechanisms for the best skin care products.

  23. Evidence of AgEingon the BodyChanges in Physiology

  24. Signs of AgEing Skin on Our Bodies As we age, the skin on our bodies becomes more susceptible to • Increased appearance of cellulite • Loss of firmness • Dryness • Uneven skin contour

  25. Loss of Smoothness

  26. Loss of Smoothness The structural protein collagen, found in the dermis, provides a mesh-like framework of support and strength for the skin. Epidermis Dermis

  27. Loss of Smoothness As we age, collagen production decreases and collagen fibres degrade at a faster rate than in earlier years. This results in an overall decrease in the amount of collagen in the dermis. Areas with less support begin to cave in and wrinkles begin to form. Epidermis Dermis

  28. Loss of Firmness

  29. Loss of Firmness Another skin structural protein found in the dermis is elastin. This coil-like protein has the ability to snap back into place after stretching, giving the skin its elastic quality. Epidermis Dermis

  30. Loss of Firmness As we age, elastin fibres lose much of their resilience and elastin production within the fibroblasts decreases. This overall decline in healthy elastin levels results in areas of decreased firmness. Epidermis Dermis

  31. Dry Skin

  32. Dry Skin Healthy, young skin maintains appropriate moisture levels through the sealing, protective properties of its moisture barrier, which is composed of keratinocytes (keratin-filled skin cells) surrounded by and sealed together with ceramides, lipids and fatty acids. Stratum Corneum (Moisture Barrier)

  33. Dry Skin As we age, the skin produces fewer ceramides, lipids and fatty acids to seal the moisture barrier, resulting in an increase in transepidermal water loss and dryness. Decreased production of these lipid materials corresponds to the natural decline in hormone levels.

  34. Prevent Premature Skin AgEing with Proper Skin Care

  35. Caring for Skin Maintaining youthful skin starts with good skin care. Using products to support the skin’s moisture barrier is the first step to preventing unnecessary skin damage.

  36. Turning Back Your Skin’s Clock Even if you did not properly care for your skin in the past, there are many technologically advanced ingredients that help reduce the visible signs ageing.

  37. UV Protection The majority of premature, avoidable skin ageing is caused by UV radiation, so it is absolutely essential to limit sun exposure and use sunscreen when exposed to the sun.

  38. Promoting Healthy Circulation • Massage, physical vibration and/or micronutrient/stimulants can all promote the movement of fluids. • Research has shown that direct pulsating currents, a form of physical vibration, can be a key contributor to increasing the movement of fluids. • Physical vibrations can set in motion a chain of events.

  39. Promoting Healthy Circulation • Vibrations cause physical stimulus to the endothelium which induces the production of nitric oxide (NO). • NO causes vasodilatation resulting in improved blood flow and movement of fluids. • Enhancing movement of fluids more efficiently removes waste and allows for more nutrients to be delivered to skin cells. FLUID VIBRATION BIOLOGICAL ACTION FACILITATES MOVEMENT OF FLUID BENEFITS

  40. Decreasing Appearance of Cellulite Ingredients that can influence cellular energy could help do the following: • Increase circulation • Increase firmness of the skin • Even out dimpled areas

  41. ageLOC® - The Solution ageLOC® science is Nu Skin®’s exclusive solution to targeting the signs and sources of biological ageing. This patent-pending science can reactivate the ultimate sources of ageing to a more youthful profile. SIGNS

  42. ageLOC® - The Solution Combining ageLOC® with cutting-edge corrective ingredients can also help reduce the VISIBLE SIGNS of ageing. By addressing both the SOURCES and SIGNS of ageing from the inside and out, we believe Nu Skin®’s ageLOC® science offers a very complete ageing solution in the industry SIGNS

  43. ageLOC® Body TrioNu generation opportunity supported by science and products

  44. ageLOC® BODY TRIO ageLOC®Body Trio delivers a slimmer, smoother, firmer, youthful looking you by restoring a contoured look and targeting the look of fat, cellulite and smoothing skin. ageLOC®Body Trio contains the new ageLOC®Galvanic Body Spa and two advanced anti-ageing body products, ageLOC®Body Shaping Gel and ageLOC®Dermatic Effects, for slimming, smoothing, and firming looking benefits. ageLOC®Body Trio - for a youthful looking body.

  45. Target Audience Secondary Markets: • Image conscious women, aged 25-65, who may occasionally visit day spas. • Women of any age with cellulite and other signs of ageing on the body. Primary Markets: • Women and men looking for a firmed, toned, younger looking body. • Current ageLOC®edition Nu Skin Galvanic Spa System™ II and Nu Skin Galvanic Spa System™ II Body Shaping Gel customers.

  46. BENEFITS • Minimise and smooth the appearance of body fat and cellulite for a slimmer looking body. • Provide the body with a smooth, contoured appearance. • Improve the appearance of skin firmness. • Improve the overall condition of skin. • Target the ultimate sources of ageing. • Help energise and purify skin. • Hydrate the skin.

  47. ageLOC®Galvanic Body Spa

  48. The History of Galvanic Current In 1791, Luigi Galvani was the first to use electric currents for health benefits. The “galvanic current”, used today for cosmetic purposes to facilitate delivery of beneficial ingredients to the skin, is named after the Italian scientist.

  49. What Is a Galvanic Treatment? For more than 50 years, spa and salon professionals have used gentle galvanic currents in customised treatments to refresh and energise the skin. These treatments require a trained esthetician who uses a large machine with a roller that provides a gentle massaging action. This helps focus cellular energy and enhance circulation to improve skin clarity and complexion.

  50. - + - + - + + - How Does a Galvanic Treatment Work? Galvanic treatments use the basic principles that like charges repel each other and opposites attract - similar to magnetic poles. Products are formulated to contain key ingredients which carry a positive or negative charge. The instrument is also set to have the same charge as key ingredients in the product.

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