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Speaker Name. Media Kit 2013. Introduction.

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  1. Speaker Name Media Kit 2013

  2. Introduction • Sumptuous and chic, How To Spend It is the ultimate in weekend reading. It is a glossy lifestyle magazine full of statement, style and sophistication. Published monthly in the Weekend FT with ten themed editions, and eight Friday Editions. How To Spend It is tightly focused on how the educated, affluent and influential spend their money. Entering its nineteenth year, it is vital reading for a unique audience, who enjoy serious recreational spending. Its intelligent and innovative editorial, fresh design and quality production, combine to create a weekend reading experience which is second to none. • Edited by Gillian de Bono, How To Spend It provides readers with in depth features on crucial personal buying choices and pursuits, offering a stylish analysis of the axis where the corporate and the cultural meet. Covering a diverse range of topics for our male and female audiences, we regularly feature: travel, interiors, fashion, food and wine, luxury goods, profiles on consumer companies, personalities, skiing and cars. • How To Spend It perfectly complements our readers’ lifestyles and consumer spending habits, creating the ideal environment for prestigious advertising. • How To Spend It was voted Colour Supplement of the Year at The 2012 Newspaper Awards for the 10th consecutive year. It is also the only colour supplement to win all three major industry awards – The British Press Awards, The British Society of Magazine Editors and The Newspaper Awards – something no other colour supplement has achieved.

  3. “How To Spend It is widely regarded as the benchmark for luxury lifestyle magazines. Of course, it helped that we were the first, but to retain our pre-eminent position in an increasingly competitive marketplace is testament to the calibre of our writers and photographers, the uncompromising standards of our in-house team, the unmatched quality of our global readership and, of course, the enormous support we have received over the years from luxury advertisers whose wonderful display advertisements have enriched our pages. With further developments planned across both our print and digital platforms, we look forward to many more years of evolution and growth while maintaining, throughout, our total commitment to editorial excellence and integrity.” • Gillian de BonoEDITOR, HOW TO SPEND IT

  4. Circulation & Demographics Source: FT Internal figures July – December 2011 / HTSI readership survey 2011 * % of Saturday Advantage over weekend **US subscription only copies 64,000

  5. Readers lifestyle • Characteristically brand loyal, style aware and financially indulgent. • Our readers spending habits: • Of our readers… • 86% agree that they love to travel to new destinations. • 1 in 10 of own a yacht/boat or plan to buy one. • 88% agree that they have an interest in the Arts. • 75% agree that they are always looking for design inspiration for the home. • Over half consider themselves early adopters of technology with a quarter of our readers browsing the internet on a tablet device. • Respondents spend 23 minutes on average reading How To Spend It. • Readers keep each copy on average for eight days. • 74% pass their copy of How To Spend It on to someone else. Watch over $9.6k 22% Fine jewellery over $8k 12% HTSI readers spend an average $3,764 on bags, shoes and other accessories. Annually a collective $4.16 billion. Source: HTSI readership survey 2011/BE Europe 2012

  6. Key editorial features

  7. Key editorial features

  8. Online • 3 years after its first foray into the digital world and after last year successful launch of its iPad App, How To Spend It is now entering a new stage of its digital development with the redesign of howtospendit.com. • The new website will offer easier and faster access to our multi-award-winning content. • With an unrivalled depth of digital content, howtospendit.com is the ultimate encyclopaedia on luxury lifestyle. How To Spend It is written and produced by the same team behind the internationally acclaimed magazine. It is the first truly integrated print, mobile and online media to create a compelling luxury environment for editorial and advertising. • Short-listed for a Lovie Award for the ‘Lifestyle Website’ 2012.

  9. iPad app • A FREE app that delivers the content of more than 75 issues and the last three year’s digital archive of the FT’s multi-award winning luxury lifestyle magazine. Exclusive daily postings by its top contributors. With glamour and authority in equal measure, it showcases the very best in fast cars and fabulous fashion, insider travel and exquisite homes, covetable gadgets and collectable watches – and everything in between. • The app is updated daily with news, features and gift ideas, so check back regularly. • The Gift Guide: over 700 gorgeous gift ideas for him and for her, with a new one added every day of the year. • How To Spend It iPad app in numbers: • Over 150,000 downloads • More than 1,100,000 sessions since launch (Sept 2011) • On average 33,000 active users per month consuming 33.37 Page Impressions per month • Short listed for a Webby Award in the iPad lifestyle app category 2012.

  10. Campaigns

  11. Property special • Published bi-annually worldwide , these specials focus on the latest news and trends: where the most exciting and lucrative developments are for both second homes and rental properties, who the most innovative architects and designers are – and how they are enticing wealthy cosmopolitans looking to own luxurious lairs in more than one continent. Source: HTSI readership survey 2011

  12. Men’s Fashion special • Published bi-anually worldwide. • According to the How To Spend It readership survey, over half of our male readers have requested more male fashion coverage. In response, we now publishing two dedicated fashion specials within How To Spend It, both Spring and Autumn. Source: * Global readership Survey 2011/**EMS UK 2012/*** Premier TGI 2012 +HTSI readership survey Jun 2011

  13. Racing special • Published annually to coincide with the Monaco Grand Prix. • There has always been a very strong resonance between the über glamorous world of motor racing and the luxury sector in terms of ‘lifestyle’. • These specials will appeal to all brands with the desire to align themselves with the glamour and prestige that surrounds racing, in an editorial environment that upholds and reflects those values. Including clients: Source: HTSI readership survey 2011

  14. Beauty special • Published bi-annually our UK only beauty special capitalises on the FT’s editorial excellence in covering this sector. How To Spend It’s Vicci Bentley was the winner of this year’s Jasmine Award (‘Eau To Be In England’) in the News Press Literary Award category and winner of the coveted Best of the Best Award (2012). Source: *Premier TGI 2012 / ** HTSI readership survey 2011

  15. Creative Opportunities • We can provide a number of creative opportunities to include special creative such as gatefolds, wardrobe doors and fragrance strips, as well as inserts and advertisement features. • For advertisement features please contact John Chadwick-Jones on +44 (0)20 7841 8721 or email johncj@word-wide.co.uk • For inserts please contact Kabelo Nkoana on +44 (0)20 7873 3916 or email kabelo.nkoana@ft.com • For other bespoke opportunities, please contact your usual representative. Gatefold Wardrobe doors

  16. FT Average Daily Global Audience FT Average Daily Global Audience (ADGA), May 2012, assured by PricewaterhouseCoopers

  17. The how to spend it audience are exclusive and hard to reach elsewhere Q: Which of the following monthly magazines do you read regularly (at least 3 out of 4 issues?) Weekday vs. Weekend Audience Though with the same propensity to spend on luxury and indulge in the finer things in life, the weekday and the weekend readers are very different audiences. 33% of FT Weekend readers read the weekday product and 26% of weekday readers read the FT Weekend 17% Weekday & Weekend 48% Weekday 744,981 readers 35% Weekend 543,215 readers Audience Source: ADGA May 2012 & NRS July 2011 – June 2012 Source: FT HTSI Survey (n=2170)

  18. Summary • Benchmark for luxury magazines – 11 times winner of national colour supplement of the year • Award winning editorial though out the magazine • Special sections • Global affluent audience – 21% millionaires • Exclusive hard to reach international audience • Weekday vs weekend – different audience, same spending power • Over half consider themselves early adopters of technology, with a quarter of our readers browsing the internet on a tablet device • Longevity – readers keep each copy an average of eight days • Globally renowned luxury brands • Fully integrated print and digital platforms – new howtospendit.com website launched September 2012 • Special executions and bespoke opportunities – wardrobe doors, gatefolds, inserts, advertisement features

  19. Calendar *Will be published on the 23 November Europe & Asia only, US only on the 14 December All editions run worldwide

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