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Coke&Wanglaoji

Coke&Wanglaoji. Sheldons 13 th April 2012. Coke. A famous foreign brand of carbonated beverage. W anglaoji. A brand of Chinese traditional herbal tea. aims. To research the degree of influence among different factors.

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Coke&Wanglaoji

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  1. Coke&Wanglaoji Sheldons 13th April 2012

  2. Coke A famous foreign brand of carbonated beverage

  3. Wanglaoji A brand of Chinese traditional herbal tea

  4. aims • To research the degree of influence among different factors. • To identify the weakness of Wanglaoji as well as areas for themto improve in the future. • To find the preference of Chinese consumers between the two brand • To determine whether culture background can influence consumers’ behaviors.

  5. When and where 2 normal EAP class rooms in building 1 of XJTLU March 1/2012

  6. Research tools Questionnaire PowerPoint software Excel software

  7. Process Carrie: background and methodology Sherry: limitation Elliott: main findings Ashley: conclusion

  8. BackgroundMethodology

  9. Background • Coke • Wanglaoji

  10. Methodology • Sample→47 respondents • Material • Procedure

  11. Limitation • Respondents • Number • Identity • Gender • Questionnaire • Focus

  12. Limitation

  13. Limitation

  14. Limitation

  15. Limitation • Focus Health？ Taste？ Clarification？

  16. Main findings Hypothesis Coke gain more supports than Wanglaoji Main factors: taste function

  17. Main findings Results

  18. Main findings interesting responses

  19. Main findings interesting responses

  20. Recommendations

  21. OperationsManagement

  22. MarketingDepartment Tradition &New Lifestyle Health • Function

  23. Conclusion

  24. Further Research Focus on the respondents of all occupation and various ages Compare with other brands of Chinese traditional herbal tea

  25. Thank You Ashley Cindy Sherry Carrie Elliott 13thApril 2012

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