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River Bend Coffee

River Bend Coffee will be strategically located inside the New RiverBend Hospital, catering to the diverse market of the 40,000 daily visitors, including 31,600 inpatients aged 16 and older. With an estimated 2% share of the market, we aim to serve around 537 customers daily, offering quality coffee at an average price of $3.43. Our low competition and advantageous location present minimal entry barriers. To celebrate our grand opening, customers can enjoy a promotion: buy one grande coffee, get a tall free. Join us for a cozy coffee experience from 5 AM to 11 PM, complete with Wi-Fi.

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River Bend Coffee

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  1. River Bend Coffee Doug, Erin, Gloria, and Nathan

  2. Target Market

  3. TAM and SAM -Total Available Market People in hospital daily 40,000 Americans who drink coffee (79%) 31,600 People aged 16+ in hospital (85%) 26,860 -Share of Available Market Estimated 2% 537.2

  4. Competitor Analysis

  5. Industry Analysis

  6. Price -Income 537 customers per day Average, cup of coffee = $3.43 -Expenses Loan payments at 8% interest - $3528/m $ spent on coffee monthly = $2685 Monthly wages = $24,300

  7. Placement We will be locating or coffee shop inside the New RiverBend Hospital This offers a very diverse market base and low competition. Barriers to entry are low and easily obtained

  8. Promotion Advertising Signage Expense will be the sign on the front of our building.

  9. Message and Measurement Come help us celebrate our grand opening Buy one Grande coffee get a Tall free RiverBend Coffee Located inside the RiverBend Hospital On the first floor just off the main lobby Open From 5:00 AM to 11:00 PM WI FI is available With redemption of this coupon

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