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Maximize Local Revenue with Innovative TV Station Promotions and Incentives

Unlock the potential of your TV station with our unique revenue-generating programs! Join over 300 clients, including major networks like CBS, NBC, and FOX, using our strategies. We offer VISA, gas, and gift card promotions to engage viewers and drive foot traffic to local businesses. Our incentive programs deliver impressive ROI, with returns of $10 on every $1 invested. From contests to community-driven campaigns, we help stations enhance revenue and create engagement. Let’s collaborate to design a winning strategy for your market!

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Maximize Local Revenue with Innovative TV Station Promotions and Incentives

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  1. More Local Revenue-NO CASH OUTLAY!

  2. A Few of IPN’s 300 Clients…

  3. Tribune Sinclair Raycom Meredith Granite Liberty Cordillera Hearst Nexstar Lin TV McGraw-Hill Belo E.W. Scripps Hoak Most Major broadcast groups…

  4. VISA, GAS and GIFT cards…

  5. Debit VISA Card program • Reloads monthly • Debit cards too • Travel & conferences • NAB, NATPE, ProMax • Jim Doyle sales training • T & E for sales staff and much more… • YOU CONTROL EXPENSES MONTHLY

  6. SPORTS PROMOTIONS • VIP Trips • News watch & wins

  7. Show contests for shows and affils… • CBS-Masters golf • NBC-Olympics • FOX-Daytona, A.I., NFL • ABC-Oscars, Dancing • CW-MOBILE

  8. Our goal for your stationsthe $100-200k idea

  9. TV STATION AS INCENTIVE PROVIDER • TV Stations can drive incentive promotions • Automotive • Fast Food/Casual Dining • Healthcare/Hospitals • Furniture/Retail • 10 to 1 ROI and are MARKET EXCLUSIVE!

  10. Chance to win $100,000 creates location traffic for Auto Dealers • Retail traffic builder • Forced tune-in • STATION FRANCHISE- DO OVER AND OVER AGAIN!

  11. Scratch cards create traffic and leads…250 a day!

  12. Mobile version for mobile access… • Text “win” to 52525 • Access to phones for more news app opt-ins • Perfect for Local Telcom sponsor!

  13. Match for Cash pricing & R.O.I • Total: $5,900-animated • Return for WMYD over $50k in new business • “People were lined up at our auto dealers to get their lotto cards. We’ll definitely do again this year.” • –David Bangura-GM-WMYD Detroit, MI

  14. Auto dealer car contest… Station gives away daily gas cards to viewers Winners roll dice at event at dealership We write dealer a check for $ 25-50,000!

  15. WMBF roll at auto dealer-big crowd!

  16. Local contest model for auto website drive…2,500 entries in 3 hours

  17. R.O.I for IPN programs10 to 1 • LET IT ROLL • WAVE, Louisville, KY-Nick Ulmer- • Cost $1,200 returned $15k from Auto Dealers • WMBF, Myrtle Beach, FL Ted Fortenberry • Cost $5k returned $25k from auto dealers • KSBY, San Luis Obispo, CA Ray Spellerberg • Current-Super Bowl station-cost $7k returned 85k

  18. $100-200k ideas… Station supplies backpacks Sponsors collect supplies at retail

  19. Disaster/weather preparedness campaign Facebook PSA Contest & Mobile apps Sponsored retail items Kits, radios and info as incentives

  20. Facebook “like” contests Photo voting Contests on-line

  21. Monetize community non-profit programs…

  22. Station input was… • Where: Baltimore • Goal: Monetize Johns Hopkins Children’s Center opening • When: April • Client target: Retail or Dept. stores

  23. IPN Solution: Johns Hopkins Children’s CenterApril opening-”Hoppy” the bunny for dept. store ad buy.

  24. Pat Pattison

  25. Steve Ference-our news experts

  26. What’s the $100-200k+BIG IDEA FOR YOUR MARKET? • ANIMAL CARE ADOPTION • HIGH SCHOOL SPORTS CONTRIBUTIONS • FACEBOOK CONTESTS • CELL PHONE SAFETY • SENIOR CITIZENS • SCHOOLS SUPPLIES-BOYS/GIRLS CLUB • WEATHER/DISASTER PREPAREDNESS • HEALTHCARE/HOSPITALS-CHARITY TIE-IN? • Let’s figure it out and make it happen

  27. $10k IPN trade returns $100k in local revenue! • What program can we start with • Current projects or tie-ins? • TV Lotto details? • Let It Roll details? • Incentive travel info? • Set up webex for sales staff to brainstorm and design programs? • Pat Pattison-626-429-3296 • Steve Ference-480-596-6320 • Go to website

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