World Class Email Marketing
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Despite claims of its decline, email marketing remains a powerful tool for businesses. Notable figures like Sheryl Sandberg and Chris Anderson have declared "email is dead," yet statistics show 95% of internet users aged 18-64 engage with email regularly. The return on investment (ROI) for email marketing is $39.40 per dollar spent, outperforming search and social media. By optimizing elements like subject lines and sender information, businesses can still enhance their reach and effectiveness through email campaigns.
World Class Email Marketing
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Presentation Transcript
Email is dead. Sheryl Sandberg COO, Facebook June, 2010 @roncates
Facebook is dead. Mark Tomkins Marketing Magazine January, 2011 @roncates
The internet is dead. Chris Anderson Wired Magazine August, 2011 @roncates
95% of Internet users between the ages of 18 and 64 send or read email. @roncates
Return on investment: • Email $39.40 • Search $22.38 • Display $19.71 • Social $12.90 • * Direct Marketing Association @roncates
QR code @roncates
Facebook @roncates
Facebook @roncates
Increase reach. @roncates
Increase reach. @roncates
Signup form @roncates
The from line. @roncates
The subject line. @roncates
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