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A step in the right direction

A step in the right direction. “Walk! Not bloody likely. I’m going in a taxi.”. “Walk? You’re joking…?”. “I’ve no idea which route to take”. The only dedicated walking route planner for urban areas A mission to get people walking more in and around town. Station. Town Hall. Aberdeen.

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A step in the right direction

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  1. A step in the right direction

  2. “Walk! Not bloody likely. I’m going in a taxi.”

  3. “Walk? You’re joking…?”

  4. “I’ve no idea which route to take”

  5. The only dedicated walking route planner for urban areas • A mission to get people walking more in and around town

  6. Station Town Hall

  7. Aberdeen • Edinburgh Glasgow• • Newcastle • Leeds Sheffield • • Derby • Norwich Birmingham• • Cambridge • London Bristol • Supported cities • Launched in • London – Oct 2006 • Edinburgh – July 2007 • Birmingham – Sept 2007 • Newcastle/Gateshead – Jan 2008 • Leeds - April 2008 • Derby – May 2008 • Glasgow – June 2008 • Aberdeen – June 2008 • Cambridge – September 2008 • Sheffield – September 2008 • Launching in • Norwich – October 2008 • Bristol – October 2008

  8. Monthly stats 07/08Page impressions

  9. Who’s using it? Age profile Gender

  10. …and why?

  11. Is it having an impact? “Has walkit.com ever encouraged you to walk a route in place of using another mode of transport?” “For the route you’ve just generated, please select the statement that’s closest”: Nearly 54% switching to ‘active travel’ Survey of 869 repeat users Jan-April 08 Survey of 876 new and repeat users Jan-April 08

  12. Impact contd. “Has walkit.com ever encouraged you to take some extra physical exercise?” “How much extra time per week are you now walking/exercising as a result of using walkit.com?” Survey of 326 repeat users Jan/Feb 08

  13. Awards 07/08 • National Transport Awards – July 2008 • winner of Most Innovative Transport Project category • Observer Ethical Awards – June 2008 • runner up, Ethical Business of the Year • Media Guardian Innovation Awards – March 2008 • runner up, Community Engagement category • National Energy Efficiency Awards - December 2007 • highly commended, Transport Management and Logistics category • TalkTalk Innovation in the Community Awards – November 2007 • winner • BT Essence of the Entrepreneur Competition – October 2007 • winner, Most Original Business Concept • National eWell-Being Awards – March 2007 • winner of Climate Change and Environmental Efficiency category

  14. 2008 media coverage June 24 June 22 June 20 July 25 May 8 April 24 April 25 March 30 (‘101 most useful websites’) Feb 20-26 (‘50 Best London Websites’)

  15. Recent feedback “Please add Sheffield to walkit.com. I used the website all the time when i lived in London and now i'm up here i feel lost without it!!” Sept 8 “I love the website, I walk home 3 miles everyday so it was great seeing the good that it's doing.  I even tested the routes as I go a slightly obscure route which is the fastest way and the site recommended it exactly.” Sept 4 “This is a brilliant idea!  I like to walk around saving money and seeing the sights.  I will definitely use this site more often.” Sept 4 “Just to say thanks I found your site easy to use and am sure saved me a few quid not needing a dodgey cab driver. Brilliant site and thanks again.” Sept 1

  16. Partners + 12 London Boroughs

  17. Other services‘Low pollution’ walking routes in London Angel to Old Street ‘low pollution’ Angel to Old Street ‘direct’

  18. Future plans • Circular routes • ‘mywalkit’ • Save routes / recommend a route • ‘20 minute world’ • mobile service • HR depts / schools

  19. www.walkit.com/sheffield • Please send in your feedback • j.wallace@walkit.com

  20. “Taxi! Not bloody likely. We’re going to walk.”

  21. A step in the right direction

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