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Clear Creek Organics Ltd. Moving Up the Beef Value Chain

Clear Creek Organics Ltd. Moving Up the Beef Value Chain. Saskatchewan Stock Growers. Annual Meeting and Convention June 14, 2010. Gene and Pat Kessler. Certified Organic Mixed Farm Since 1997 Pangman, Saskatchewan. Formed 2005 Formed as a COOP Develop an Inventory Approx. 60 members.

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Clear Creek Organics Ltd. Moving Up the Beef Value Chain

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  1. Clear Creek Organics Ltd.Moving Up the Beef Value Chain

  2. Saskatchewan Stock Growers Annual Meeting and Convention June 14, 2010

  3. Gene and Pat Kessler Certified Organic Mixed Farm Since 1997 Pangman, Saskatchewan

  4. Formed 2005 Formed as a COOP Develop an Inventory Approx. 60 members Emphasis on Live Sales Saskatchewan Organic Livestock

  5. Formed in 2005 Not for profit COOP Similar Programs to SOL Approx. 35 members MOMA Trade: MOMA Trade

  6. February 2008 • Formal Discussions/Regina • Marketing Arm • Sask.. Value Added and retail • Man…. Live Sales

  7. Formation of CCO • Established a formal structure. • Producer owner through “A” Share • Must be certified organic • One Share per operation • “B” Share open to anyone with a common vision

  8. The Vision • Number One Supplier of Organic Fresh and Processed Meat in Canada

  9. How to Accomplish This Vision? • Value from the whole carcass • Keep all players in the value chain profitable and sustainable • Meet consumer demand.

  10. What is Organic Meat? • Fed certified organic food from last 1/3 trimester to slaughter. • No implants, no antibiotics, no pesticides to be applied. • Humane Treatment. (Must be treated if a need arises). • Comply to annual inspection.

  11. The Producer • Ensure a consistent supply with consistent types. • Grain Fed, Grade A • Some Niche for Grass Fed. • Protocols

  12. Standards • CCO has very high standards to meet market demand • No Ivomec • Encouraged to have an environmental farm plan • Up to date certificate • Tagged when shipped if 100% organic.

  13. Feeding Stations • Consistent Feeding Protocols • Aim for 1200-1350 Live Animal • Meet Organic Standards • Capacity

  14. Abattoir • Federal Facility • Partnering with other facilities • Flexibility • Food Safety

  15. Processor • Federal Facility • Flexibility • Research • Provincial where necessary

  16. Distribution • Federal Warehouse • Federal Transportation • Provincial Where Necessary • Consistent Supply

  17. Retail • Closest to our Customers • Face of the Company • Branded Product • Flexible

  18. Clear Creek Organics Program • Name • Brand • Vision for the Market Place • Partnerships

  19. Value Added Products • Organic Beef Jerky • Organic Beef Sticks • Organic 3 Pepper Smokies • Organic Cheddar Cheese Smokies • Organic Farmers Sausage • Organic Breakfast Sausage • Organic Dinner Sausage • Organic Adult Franks

  20. New to Canada • CCO was the first to receive approval for the process that does not use nitrites in their processing. • Food Development Centre.

  21. Label Design • Nutritional Labeling • Bilingual • Organic Status • Bar Codes

  22. Canadian Organic Regime

  23. Fresh Meat Retail Cuts • Presently partnering with retail outlets. • Fill the void of no fresh meat • Competition

  24. In Store Promotions • Promote Organic Meat • Alternative to Natural/conventional • First Class • Flexible and Reliable

  25. Market Trends • Meat, fish & poultry is 21% of the total food market but in the organic market it is only 1% • Hasn’t been available. • $1.4 billion for organic and natural sales in Canada but represents only 1% of total. • An increase of 1% = 1.4 Billion additional $

  26. Other Markets • Western Canada • Eastern Canada • USA • Mexico • Hong Kong

  27. Optimism • Two things! • Food • Health

  28. Recent Developments • Moving Production to TML Melfort. • Application to CFIA and the organic certifier, EcoCert for an additional 9 SCUs. • Opened a retail outlet Jan. 2010, Regina.

  29. Organic Deli Meats

  30. New

  31. Retail Store in Conjunction with Dad’s Organic Market425 Victoria Ave E.Regina

  32. Barriers to Developing a Value Chain • MONEY ………………………… • Regulations…regulations…regulations • Time • Capacity within the system • No Federal abattoir in Sask. • Provincial borders

  33. Good News/Bad News

  34. Appreciation

  35. ClearCreekOrganics Questions ?

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