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There was a time…

There was a time…. The ToYz Story 27 June, 2000. “ TOYS are not only meant for young children, but everyone!!! ”. The Content. Our mission Line of business ToYz services Market analysis Marketing plan Management plan Financial plan. Our Mission. To create and provide SERIOUS FUN

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There was a time…

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  1. There was a time…

  2. The ToYz Story 27 June, 2000 “TOYS are not only meant for young children, but everyone!!!”

  3. The Content • Our mission • Line of business • ToYz services • Market analysis • Marketing plan • Management plan • Financial plan

  4. Our Mission To create and provide SERIOUS FUN to people of all ages

  5. Line of Business • Phase One • Conduct training courses • Schools – onsite • Public – Community Center • Sale of construction/building parts • Consultancy services • R&D work on ToYz production • Phase Two • Having ToYz Workshop and ToYz Laboratory • Launching of ToYz products

  6. ToYz Services • Courses conducted under 3 categories • Educational • Recreational • Creative • Modular courses • Beginner, intermediate, advanced • Cater to needs of people of all ages

  7. ToYz Services • Other services • Design new toys/projects, according to your interests • Prepare detailed instruction manual and part list. Purchasing could be done on behalf upon request

  8. Market Analysis • Overview of the market • Good response from both primary and secondary schools on educational toys. • eg. ROBOLAB from LEGO has been widely used in 20% of all schools in Singapore

  9. Market Analysis • Government expenditure in educational development * All data extracted from the Statistic Year Book 2000 * All figures in thousand dollars

  10. Market Analysis • Primary market • Schools and Educational Institutions • Secondary market • Families • Hobbyists

  11. Market Analysis • Main competitors • franchises of overseas learning / training centers • Less than 10

  12. Market Analysis • Unique selling point of ToYz • Curriculum customized to local needs • More competitive course fees

  13. Market Analysis • Market share on schools and institution sector • Possible market size = 200,000,000 (20% of the government expenditure) • Assume equal market share within the industry • Target market size = 200,000,000 / 10 = 20,000,000 / year

  14. Marketing Plan • Strategic Focus • Competitive Edge • Promotional Strategies • Sales Strategies

  15. Strategic Focus • Establish ToYz as a specialty provider of ‘Serious Fun’ through a diverse marketing program • Provide unparalleled service in order to build trust • Aggressive promotion of educational toys as beneficial for all

  16. Competitive Edge • Position ourselves as a differentiated provider of valued-added services to educational institutions • Competitive edge lies in our passion and centralised expertise in use of toys • Our capabilities will result in confidence on the part of our customers

  17. Promotional Strategies • Multi-pronged approach • Traditional media advertising • Web-based e-commerce • Networking and referrals • Cultivating existing customer relationships • Develop new customer leads

  18. Sales Strategies • Pricing tiers based on market standards • Competitive rates expected to remain • Emphasis on ability of instructors and customer satisfaction • Happy customers will return • Referrals to new customers

  19. Management Plan • Group of 20 full and part timers with diverse talents and a common bond • Divided into following sub-departments • Marketing and publicity • Finance and administration • Engineering and R&D

  20. Financial Plan • Assumptions • Startup Expenses • Startup Revenue • Projected Profit and Loss

  21. Assumptions • Underlying assumptions • Slow growth economy without major recession • Access to equity capital and financing sufficient to support our business plan • Continued popularity and growing demand of educational toys

  22. Startup Expenses

  23. Startup Revenue • Owner Investment • $1500 pax X 20 = $30 000 • No bank loan to minimise risks

  24. Projected Profit and Loss

  25. Conclusion • Huge potential for educational toy market • Leverage on third party products and adding value to them • Spirit of excellence in innovation • Motto: To create and provide ‘Serious Fun’ for everybody

  26. The End

  27. Q & A session

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