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How I learned to do research by shopping online

How I learned to do research by shopping online. Marion Fass Beloit College. It was time for a new pair of shoes to start the school year. The research questions- What kind of shoes should I buy? (THE RESEARCH QUESTION) Athletic shoes Flat shoes Boots Where can I get the best deal?

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How I learned to do research by shopping online

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  1. How I learned to do researchby shopping online Marion Fass Beloit College

  2. It was time for a new pair of shoes to start the school year • The research questions- • What kind of shoes should I buy? (THE RESEARCH QUESTION) • Athletic shoes • Flat shoes • Boots • Where can I get the best deal? • What are the qualities of the shoes? • How reputable is the site?

  3. Refine the question • What is the purpose of my shoe purchase? What needs does it fill? • (The research question- what am I trying to really find out)

  4. First the online data source: TOO MANY OPTIONS-

  5. I think I’ll look at athletic shoes • Choose “athletic shoes” • Choose size • Oh no, now choose brand (I like New Balance) • There are 94 options • I like this one, but is it too expensive? Do others rate it as well?

  6. Try another site for more info ON SALE at Onlineshoes.com Testing hypotheses with more information I can save $18.00!! But are there more colors? The grey isn’t in my size. FREE shipping, just like Zappos, but reduced price.

  7. www.shoebuy.com $10 off $50 or more But they don’t have the right style KEEP LOOKING . . . Try a Google search Zappos has the best color, but not the best price. No coupons • And free shipping

  8. Try Joe’s New Balance Outlet Keep trying for more information Joe’s has the shoes I want, at the right price, but no free shipping. . . $59.95 plus $4.95 Let’s keep refining the search. • Each site helps me refine my purchase • In research, we continue to look for more data to expand our understanding of our hypothesis.

  9. What I learned from my shopping First you define and refine the research question Then you collect more data One set of data may not help you refine your question. Look for alternative data Similar shoes Different stores with better prices Cost of shipping • What kind of shoes do I want? • What kind of athletic shoes are best? • Of all the athletic shoes in my brand, how do I choose the one to buy? • How much am I willing to spend?

  10. Developing my report- • I had a big question • Narrowed it to one that I could find an answer for • Searched for alternative data to test my hypotheses • Supported my decision • Pushed BUY. • One set of information alone isn’t enough. I saved $18 by gathering more information. Research is an iterative process- so is shopping wisely.

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