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Balboa Yacht Club Strategic Plan 2012-2022

Balboa Yacht Club Strategic Plan 2012-2022. BYC Strategic Plan. Overview Purpose Process Objectives Update and Review. Strategic Plan Overview. Defines Direction and Resource Planning Ten Years Timeline Provides Continuity Through C hanges in Leadership.

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Balboa Yacht Club Strategic Plan 2012-2022

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  1. Balboa Yacht Club Strategic Plan2012-2022

  2. BYC Strategic Plan • Overview • Purpose • Process • Objectives • Update and Review

  3. Strategic Plan Overview • Defines Direction and Resource Planning • Ten Years Timeline • Provides Continuity Through Changes in Leadership Looking Ahead Towards our 100th Anniversary

  4. The BYC Purpose • To encourage yacht racing and cruising, to promote the science of seamanship and navigation, and to provide a suitable clubhouse and marina for the education, recreational and social use of its members and families.

  5. The Strategic Planning Process Where We Want to Be Members Interests Strengths Weaknesses Objectives The Market Where We are Today Competition Market Trends Opportunities Threats

  6. Objectives • Centennial Master Plan • Membership • Our Youth • BYC Brand • “One BYC”

  7. #1- Centennial Master Plan Objective: With the vision of BYC as a world class venue, we want to develop and implement our Centennial Master Plan by 2022 to provide the grounds and clubhouse of which our members can be proud • Projects (Club and Grounds) to be completed by 2022 • Prioritization / Benefits / Funding • Involvement of Various BYC Constituencies “Renew”

  8. #2 - Membership Objective: We will develop and implement a process for achieving and maintaining full Flag membership, increasing ranks to 580 by December, 2013 and increasing J Flag members to 120 by December, 2013 • Systematic Process That is Part of the Club’s Culture • Proactive Approach to Attract Members • Retain Members Through Greater Club Participation “Grow”

  9. #3 - Our Youth Objective: Provide the Necessary Resources to Create and Sustain a Junior Program which: • Produces sailors that consistently win the Governor’s Cup by 2016 and • Maintains a 33% (or better) conversion rate of junior members into adult members. Become the Junior Program of Choice in Newport Beach • Structured Coaching Program • Engage Early to Keep Through Adulthood • Formal Goals Setting with Each Junior “Serve”

  10. #4 - BYC Brand Objective: We will build a strategy for the BYC Brand by the end of 2012 and achieve differentiation of the experience at BYC from our competitors by 2016 • Understand Current Internal and External Perception of the Club • Align All Components to Reflect Who We Are • Better Communication of Our Brand Internally and Externally “Reach”

  11. #5 - One BYC Objective: We want to achieve the concept of “One BYC” with the vision, plan and initial steps taken by Nov. 2012 • Transparency • Pride • Involvement “Belong”

  12. Next Steps • Regular Board Reviews and Updates • Metrics to Measure Progress • A Living Document Our Blueprint For The Future

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