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Enhancing Marketing ROI through Domain-Driven Data Mining Techniques

This paper discusses novel methodologies for leveraging domain-driven data mining to enhance the return on investment (ROI) from promotional campaigns. The authors explore how effective analysis of data can lead to better selection of marketing channels, ultimately resulting in improved outcomes for businesses. By employing domain-specific insights, marketers can optimize their strategies, tailoring campaigns to engage target audiences more successfully. This study demonstrates the practical implications of integrating data mining techniques in marketing practices for measurable ROI improvements.

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Enhancing Marketing ROI through Domain-Driven Data Mining Techniques

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  1. Duration: min.

  2. Authors Piton, T., Blanchard, J., Briand, H., & Guillet, F. (2009). Domain driven data mining to improve promotional campaign ROI and select marketing channels. In Proceedings of the18th ACM Conference on Information and Knowledge Management (pp. 1057-1066). doi:10.1145/1645953 .1646088 • Authors’ last names followed by initials. • Use an ampersand between the last two authors. • Include a comma before the ampersand.

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