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The Evolution of BIC: From Crystal Pens to Global Brand

Founded in France in 1945 by Marcel Bich and Edouard Buffard, BIC initially launched with the iconic Crystal ballpoint pen. By 1958, the brand entered the U.S. market and went global in 1969. BIC has since expanded its product line to include a variety of stationery, lighters, and shaving products, committing to quality and social responsibility. With 79% of its products manufactured in-house, BIC adheres to stringent quality checks and safety standards. The company's mission remains focused on delivering reliable products that consumers can trust and enjoy.

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The Evolution of BIC: From Crystal Pens to Global Brand

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  1. The Beginning • Marcel Bich & EdouardBuffard • France 1945 • 1950 company was name BIC • First product was the crystal ballpoint pen • 1958 entered the U.S market • Went global in 1969

  2. BIC’s main products • Stationary products • Pens • Markers • Stick-notes • Coloring & drawing • White out • Lighters • Shavers

  3. Social Responsibility • Training • Social Responsibility

  4. Customers/Visual Goals • Everyone and everywhere • Visual goals: produce more products, innovation, and investment in developing countries.

  5. Finance *Bic company is traded publicly in the French stock exchange As of 12/04/12 stock are priced at 93.33 euros Jim Dipietro is the top finance leader

  6. How much do they sell Other Products sold by bic include surfboards and cell phones and that accounts for only 5 percent of the net sales Net income in euros

  7. Mission Statement • To get the same quality for a 2 km writing line of a BIC® Cristal® pen from beginning to end; to produce 3,000 flames identical and safe from first to last with one BIC® Maxi lighter; to provide a close, comfortable shave for 10 days with one BIC Comfort 3® shaver ... these are BIC's commitments to its consumers.

  8. Facts • 79% of BIC® products are made in the Company's factories and 21% are made by contract manufacturers, who comply with BIC's standards. • BIC® products are manufactured to tolerances measured in microns, and before any consumer even sees them, they undergo numerous tests and quality checks. BIC® pocket lighters, for instance, undergo more than 60 individual, automatic checks and each one meets or exceeds the requirements of the international safety norm, ISO 9994. • BIC does not sell its portfolio of products directly to consumers. Our products are sold in 3.2 million retail outlets worldwide, including grocery stores, pharmacies, mass merchandisers and stationery stores. • However, if you are a U.S. consumer, you can purchase a selection of hard-to-find writing instruments, correction products and shavers directly from BIC by visiting www.WheresMyBIC.us. Please note that we do not sell lighters through this site.

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