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Understanding Consumerization of IT: Challenges and Impacts in the Workplace

Explore the concept of Consumerization of IT and its effects on modern workplaces. This presentation by Ken O'Brien, from RR Donnelley, discusses how bringing consumer technologies into work environments can enhance productivity and collaboration. Key topics include Internet access policies, the use of social media, cloud computing, and mobile device management. Weigh the challenges of controlling technology use against the flexibility and creativity that emerging tools can offer. Learn how to effectively deliver messages through various channels to meet both employee and customer needs.

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Understanding Consumerization of IT: Challenges and Impacts in the Workplace

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  1. SIM ChicagoConsumerization of IT Ken O’BrienOctober 29th, 2009

  2. RR Donnelley The Largest Print And Print Services Provider In The World The Largest Communications Management Provider In The World

  3. Did You Know? http://www.youtube.com/watch?v=cL9Wu2kWwSY

  4. Definition Consumerization of IT : - Bringing technologies readily available to consumers into the workplace

  5. Survey How Many of You : • Restrict Internet Access? • Allow employees to access: • FaceBook? • YouTube? • Instant Messaging? • Twitter? • Pay for and Administer Laptops? • Pay for and Manage Mobile Devices (Phones / BBs)? • Use Open Source Software? • Leverage Cloud Computing (SaaS)?

  6. The Belief / Reality There is value in the emerging technologies : How We Work The Tools We Work With The Products and Services We Provide and Sell

  7. The Challenge Competing Values: Control vs Flexibility Standardization / Efficiency vs Creativity Cost Reduction / ROI vs New Capital Secure vs Open Familiar vs New Customer vs Profitability Reputation and Culture

  8. Our Approach Applications/Services Infrastructure Mobility Applications Cloud Computing Collaboration Open Source IM Productivity Twitter Mobility Connections Social Networks Collaborative Apps/Sharepoint Laptops Smart Phones Revenue / cost Online Chat You Tube Network Access / 4G iPhone Apps

  9. Our Approach Applications/Services Infrastructure Set the evaluation criterion and try to find something meaningful in each category to drive progress. Implement each as a standard if possible Mobility Applications Cloud Computing Collaboration Open Source IM Productivity Twitter Mobility Connections Social Networks SaaS Collaborative Apps/Sharepoint Laptops Smart Phones Revenue / cost Online Chat You Tube Network Access / 4G iPhone Apps

  10. Other Considerations The Millennium Workforce - • It is not as much expectations as the “norm” • Agile Development Methodology is now Dorm Room Development Methodology Regulations and Liability Customer expectations and / or acceptance Hype vs Helpful Change

  11. Next For RRD it is similar to our core business driver – Our objective is to deliver their message to the end receiver in the most effective manner – that means to deliver the message through the right channel: mail box e-mail FaceBook Twitter Magazine Banking WEB site Newspaper insert Labels on products For Consumerization – Leverage the best channel or technologies that meet our needs as a company and workforce – to match our Skills experience interest budget customers

  12. Ask The Geek

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