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Analyzing TV Commercials: Shamwow and McDonald's

This project analyzes two TV commercials: the Shamwow cleaning towel and McDonald's food products. The Shamwow ad targets homeowners and office workers, ideal for daytime airings, while McDonald's appeals to children with colorful characters and cheerful music, best aired during late afternoons or Saturday mornings. We explore the target demographics, optimal airing times, and persuasive styles used in these advertisements. Understanding these elements will help us create our own effective TV commercial for class, showcasing team collaboration and creativity.

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Analyzing TV Commercials: Shamwow and McDonald's

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Presentation Transcript

  1. TermProjeCt 1Commercials / advertisements Pleasewatch and listen to the following TV commercial.

  2. Shamwow Please comment on this TV commercial : Whenwouldthis commercial air ? What time of day ? This TV commercial wouldmostlikely air duringdaytimetelevision. Whois the target population ? The target population canbehomeowners, office workers, parents, collegestudents or anyonewhomightneed to clean a room. Whenwould the worst time to air this TV commercial ? I wouldsaythat a bad time wouldbeduring a televisedsportingevent, since the target population couldbeskewed. Whatis the product or service ? There trying to promote a cleaningtowel. Whatneed are theytargetting ? There targettingourneed to have a clean house, a clean room or a clean office space. What style are theyusing to makeitinteresting ? (humour, fantasy, narrative, ) They are using a persuasive style of voice.

  3. McDONALD’Sinc. • Please comment on this TV commercial : • Whenwouldthis commercial air ? What time of day ? • This TV commercial wouldmostlikely air duringlateafternoon and Saturday mornings. Also, itmight air duringchildren’s TV shows. • Whois the target population ? • The target population canbechildren of all agessincethey use manycolorfulcharacters and pleasant music. • Whenwould the worst time to air this TV commercial ? • I wouldsaythat a bad time wouldbeduring a nightly news or during a variousadultweekday night sit-comsbetween 8pm and 10pm. • Whatis the product or service ? • There trying to promote all of Mc Donald’sfoodproducts. • Whatneed are theytargetting ? • There targettingourneed to eat. • What style are theyusing to makeitinteresting ? (humour, fantasy, narrative, ) • They are using a cheerfulcharacters to attract the younger audience.

  4. Whistler (BC, Canada) • Please comment : • Wherewouldyouseethis ad? Whatkind of magazines ? • Whois the target population ? • Whatis the product or service ? • Whatneed are theytargetting ? • What style are theyusing to makeitinteresting ? (humour, fantasy, )

  5. Guidelines • Due Date : Friday, January14th, 2011 • Part A : You must createyourownTV commercial on video and show the class. • You must invent a product and presentit: • TV commercial : You must presentthiseither in person or by video. • This is a group mark but everyone must contribute. If a memberchooses not to participate, thiswillbetakenintoaccount for his/herindividual mark.

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