WEB DESIGN AND RESTYLING

1. WEB DESIGN AND RESTYLING

2. INTERNET MARKET Each day includes an entrepreneur as complex mechanisms that drive the marketing and off-line communication are no longer suitable to his company, understands the need for flexibility, seeing his son buy on Ebay and similar sites. His company has to innovate!

3. INTERNET MARKET • 5 ideas to complement your business at low cost by exploiting the potential of the Web: • E – Commerce • lsthe most trivial of reasons...How much it costs to open a shop? 20.000, 50.000, 100.000 euros? By Internet may be sufficient 1000€ or less ... • GeographicExpansion • Long been you thought that a new market is attractive, but you don't have a sales force to approach it? A good showcase could afford to "look" in the new business, enabling the first contacts…

4. INTERNET MARKET • Public Relation • Have you ever thought of talking to your customers? Rely on newspapers or television is very expensive. Internet offers different tools and solutions to meet this need, which can cost from zero to a few thousand euros, providing a stage for rare power. • Partnership • Dialogue with suppliers has never been easier. The fact that it accepts sharing and joint reflection on the experiences of business is widely regarded as the true key to a bright future of companies.

5. INTERNET MARKET • New targets • You have long been convinced that what your product dedicated to young people could have a big success, but you have not the budget to run it. Communicating online is much cheaper ... why don't you try? • All these ideas need to "wake up" our business, especially for small and medium-sized businesses which currently can not afford to make mistakes in the destination of marketing budget ... If you don't want to invest in Internet, don't do it ... but don't say that he didn't understand the power of this tool.

6. COMUNICATION EVOLUTION Yesterday… Today…

7. KEY STEPS • Build sites users in mind • It is the first standard to be met when designing a new website. Too often a site is developed by accounting for the taste of the owner or supplier, without thinking about who will use that site. Priority should be given absolute taste, needs and the needs of users. • Create lean and fast-loading pages Is the most basic rules to create an "usable" site. A simple rule that is often not respected. To maintain the speed of loading is sufficient to limit the use of images or videos and optimize them for the web.

8. KEY STEPS • Horizontal structure • An intuitive structure to navigate increases accessibility and usability of site. According to statistics, a user visits two pages of any website on average. It is therefore essential that you find the information they need quickly. The horizontal navigation, in terms of usability, are preferable to vertical ones. • Stimulate interaction • A interested user to a product or service must do things on the site. It can stimulate, for example, by offering a gift / discount or other benefits (eg. confidential information) to those who subscribe to a mailing list or perform other particular actions.

9. KEY STEPS • Exclusive content and quality • When a site contains quality content, updated information and difficult to find elsewhere it is likely that sooner or later be reported in other sites via links. The increase in the number of links to a given site increases traffic on it. From the point of view of the content is good to provide periodic updates, because the site is permanently step with time. Finally, it is essential to check the correctness of all data on the site (eg. phone, fax), or risk losing potential contacts.

10. KEY STEPS • Professionalism • You should always remember that users do not like being teased. Attract them in the pages of a site using recall titles that don't reflect the content offered is easy. But it is a strategy that does not pay in time. Visitors when arrive on a site and contents are not sought out immediately with no return. • Clearcontacts • There is still much distrust towards e-commerce. The visitor is assured by providing the information required (eg. who is the owner of the company, the location, what are the contact details, VAT number, etc..) and even references and comments customers.

11. KEY STEPS • Positioning on search engines • The reputation of a site is often measured with position occupied by site on Google. To be in first results on the research is good that a site has pages with content strongly themed on the subject.

12. KEY STEPS • Monitoring access • Having on home page a visitors counter is of little use. To evaluate the success of a site are necessary more detailed information, such as the number of unique visitors, visits per page, the time spent on each page, etc.. It is also very useful to understand the origin and the manner in which users have come in contact with the site (for example, links on other sites, search engines and so on).

13. DOMAIN AND HOSTING Si definisce dominio, la registrazione di un nome di dominio che identifichi il sito sul web. Si definisce servizio di hosting, il mantenimento a carattere annuale su un web server di tutte le pagine del sito web, rendendolo così accessibile dalla rete Internet. Un servizio hosting può comprendere, uno o più indirizzi di posta elettronica; filtri antispam e antivirus; strumenti di gestione delle pagine, quali file manager, prototipi, FTP, contatori di accesso, strumenti di analisi; il supporto ad uno o più linguaggi di scripting, quali PHP, Python e ASP; il supporto a un database on-line, come MySQL o PostgreSQL.

14. UPDATE AND MAINTENANCE It defines update service and maintenance when you want to make any changes to the site. From simple changes to text and images to more complex changes to the layout of the page, resulting from the insertion of new pages, restricted areas, multimedia and so on. Management services such as mailing lists and newsletters, if any. For dynamic sites, whose content depends on support database, analysis and periodic reporting of the information contained therein.

15. TYPES OF WEB SITES WEB META-PORTAL It's more complex website, on portal-style. A "web portal" is essentially an information aggregator that can offer a simple and intuitive navigation system on Internet, allowing users of the network to reach through a particular point of entry on Internet a large amount of existing resources, thereby facilitating the research work.

16. TYPES OF WEB SITES DYNAMICI WEB SITES "Dynamic sites" are sites whose pages change in appearance and content depending on certain factors. For example, a search engine will return your pages according to research carried out in its database; shopping cart page of online store will display only the references to selected articles. The peculiar characteristic of a dynamic site is to produce different content to unlike situations, while maintaining its architectural skeleton. This enables several navigators to explore the site and at the same time to obtain different views depending on particular requirements.

17. TYPES OF WEB SITES STATIC WEB SITES "Static sites" are sites whose pages don't change in appearance and content depending on certain factors. Pages of a static site will always appear the same until Webmaster does not change.

18. TYPES OF WEB SITES DYNAMIC WEB SITES THAT CLIENT CAN UPGRADE IN SPECIFIC AREAS They are sites have an administrative area, protected by access keys, that the customer can use independently to change specific areas of site. This is a secure, flexible, interactive and intuitive. Changes will be made by those who will get the keys to provide access from any Internet-connected computer anywhere in the world. Each page of site can be made updatable, based on customer needs. This type of site requires a database as support for the management of information and the use of server-side language for their recovery and manipulation. Use of database for the manipulation of contents gives a certain dynamism and flexibility.

19. TYPES OF WEB SITES DYNAMIC WEB SITES THAT CLIENT CAN'T UPGRADE They are not updatable sites whose changes must be made by Webmaster.

20. REFERENCES