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Kane County Cougars Baseball

Kane County Cougars Baseball. By: Kyle Kirchhoff. Sunshine, Fireworks, and Baseball since 1991. About the Cougars. Located in Geneva, Illinois about 45-60 minutes west of Chicago Moved from Wausau, Wisconsin In one of the largest markets Ranks among top for attendance

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Kane County Cougars Baseball

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  1. Kane County Cougars Baseball By: Kyle Kirchhoff Sunshine, Fireworks, and Baseball since 1991

  2. About the Cougars • Located in Geneva, Illinois • about 45-60 minutes west of Chicago • Moved from Wausau, Wisconsin • In one of the largest markets • Ranks among top for attendance • Surpassed 400,000 fan mark 18 times since 1991 • Exceptions 1991-1993, 2012

  3. About the Cougars cont. • About 70 home games • Affordable, friendly, family fun • Excellent Promotions • Amazing Entertainers • Fireworks and Running the Bases

  4. Cougars Affiliates • Baltimore Orioles (1991-92) • Florida Marlins (1993-2002) • Oakland Athletics (2003-2010) • Kansas City Royals (2011 – 2012? ) • Chicago Cubs (2013 - ????) **rumored**

  5. Cougar Pride • Over 120 Cougars have made it to the MLB • Notable Alumni include • Ryan Dempster, Adrain Gonzalez, Andre Ethier, Miguel Cabrera, Josh Beckett, Dontrelle Willis

  6. Future Stars • Met/worked with great players

  7. Promotions • Almost every half inning • Promos for all ages • Examples: • Daily’s Frozen t-shirt • Ozzie Race • Souvenir/Water Balloon Launch • Aerosol Can Race • Hyundai Test Drive

  8. Typical Game Day • Arrive • Before Gates Open • Gazettes • concourse tables • gates • bubbles • smoking areas • scoreboards • Promotions • Pre-Game • Post Game • Fireworks • Run the Bases

  9. Not So Typical Game Day

  10. Unique Opportunities • 2012 Midwest League All-Star Game • Wilco Concert

  11. 2012 MWL All-Star Game • Fan Fest • Fan batting practice • Kids Zone • Entertainers • All-Star Game • East beat West 18-2 • Bullpen Catcher for East

  12. Wilco Concert • July 8, 2012 • Worked Parking all-day • 20,000 people

  13. Wilco Pictures

  14. Theme Nights • Almost every weekend • 60’s, 70’s, 80’s, 90’s Night • Jimmy Buffet, Star Wars, Christmas in July

  15. Different Jobs • Promotions • Parking • Kids Zone • Grounds Crew • Usher • 50/50

  16. Promotions • Pre-game • Water Balloons • Ball Blast • Find Fans • Parade • Autograph Session • First Pitches • National Anthem

  17. Promotions Cont. • During Game • Souvenir Launch • Can Race • Assigned Promotion • Post Game • Running the Bases

  18. Conclusion • Learned the in-and-outs of a minor league team • Learned a variety of marketing techniques • Learned to provide great customer service • Learned to improvise on the fly • Advice: Don’t treat it like a job.

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