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The Kane County Cougars, based in Geneva, Illinois, have been entertaining fans since 1991. Situated about 45-60 minutes west of Chicago, they moved from Wausau, Wisconsin, into one of the largest markets, ranking among the best in attendance. With around 70 home games each season, the Cougars offer affordable, family-friendly entertainment featuring incredible promotions, thrilling fireworks, and famous alumni. Join the excitement—over 120 Cougars have made it to the MLB!
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Kane County Cougars Baseball By: Kyle Kirchhoff Sunshine, Fireworks, and Baseball since 1991
About the Cougars • Located in Geneva, Illinois • about 45-60 minutes west of Chicago • Moved from Wausau, Wisconsin • In one of the largest markets • Ranks among top for attendance • Surpassed 400,000 fan mark 18 times since 1991 • Exceptions 1991-1993, 2012
About the Cougars cont. • About 70 home games • Affordable, friendly, family fun • Excellent Promotions • Amazing Entertainers • Fireworks and Running the Bases
Cougars Affiliates • Baltimore Orioles (1991-92) • Florida Marlins (1993-2002) • Oakland Athletics (2003-2010) • Kansas City Royals (2011 – 2012? ) • Chicago Cubs (2013 - ????) **rumored**
Cougar Pride • Over 120 Cougars have made it to the MLB • Notable Alumni include • Ryan Dempster, Adrain Gonzalez, Andre Ethier, Miguel Cabrera, Josh Beckett, Dontrelle Willis
Future Stars • Met/worked with great players
Promotions • Almost every half inning • Promos for all ages • Examples: • Daily’s Frozen t-shirt • Ozzie Race • Souvenir/Water Balloon Launch • Aerosol Can Race • Hyundai Test Drive
Typical Game Day • Arrive • Before Gates Open • Gazettes • concourse tables • gates • bubbles • smoking areas • scoreboards • Promotions • Pre-Game • Post Game • Fireworks • Run the Bases
Unique Opportunities • 2012 Midwest League All-Star Game • Wilco Concert
2012 MWL All-Star Game • Fan Fest • Fan batting practice • Kids Zone • Entertainers • All-Star Game • East beat West 18-2 • Bullpen Catcher for East
Wilco Concert • July 8, 2012 • Worked Parking all-day • 20,000 people
Theme Nights • Almost every weekend • 60’s, 70’s, 80’s, 90’s Night • Jimmy Buffet, Star Wars, Christmas in July
Different Jobs • Promotions • Parking • Kids Zone • Grounds Crew • Usher • 50/50
Promotions • Pre-game • Water Balloons • Ball Blast • Find Fans • Parade • Autograph Session • First Pitches • National Anthem
Promotions Cont. • During Game • Souvenir Launch • Can Race • Assigned Promotion • Post Game • Running the Bases
Conclusion • Learned the in-and-outs of a minor league team • Learned a variety of marketing techniques • Learned to provide great customer service • Learned to improvise on the fly • Advice: Don’t treat it like a job.