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WorldSkills UK – National Apprenticeship Service Marketing and communications update

WorldSkills UK – National Apprenticeship Service Marketing and communications update 9 weeks to go Media partnerships WorldSkills UK 2012/13 Marketing & Communications Cycle Plan 4. Resources Hub 5. Squad UK BRAINSTORM. Key messages and opportunities ahead of the show

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WorldSkills UK – National Apprenticeship Service Marketing and communications update

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  1. WorldSkills UK – National Apprenticeship Service Marketing and communications update • 9 weeks to go • Media partnerships • WorldSkills UK 2012/13 Marketing & Communications Cycle Plan 4. Resources Hub 5. Squad UK BRAINSTORM The Skills Show is an initiative that is jointly supported by the Skills Funding Agency and the National Apprenticeship Service

  2. Key messages and opportunities ahead of the show • Register to visit • Spotlight sessions • Volunteering • Conference programme • Skills equipment fund Sept Lines to take for competitors about the competition Talking about the Skills Show within all available communication channels / media & speaker opportunities • @Skills Show- Lessons learnt from WSL2011 • Talking about competitions wherever we can • Ensuring visitors leave the show knowing about skills competitions • Profiling competitors, their training providers, employers & partners

  3. FE Week Hamerville Publishing 16 titles, inc:-Professional builder -Apprentice Vehicle Technician - Professional hair and beauty Finlay Media titles: • Engineering careers • Works management • Machinery • New Electronics • Eureka In discussion with other titles including: Catering & Hotel Keeper, Community Care, Horticultural Week The Skills Show is an initiative that is jointly supported by the Skills Funding Agency and the National Apprenticeship Service

  4. Trade Media partnerships Findlay Media - media company for the manufacturing and engineering industry. • Dedicated micro-site • Host coverage • Adverts Hamerville Magazines - specialist publisher of building trade titles. • Host coverage • Adverts & Editorials online & in publications • FE Week partnership • Dedicated micro-site • Host coverage • Adverts & Editorials online & in publications • Engaged college profiles – channel profiles through Kate Moloughney • Attending EuroSkills • National Print – Free Media Partnership also in discussion (No cost) The Skills Show is an initiative that is jointly supported by the Skills Funding Agency and the National Apprenticeship Service

  5. The Marketing and Communications for the 2012/13 national competition cycle is currently being developed. 14 November 2012 WSUK National Competitions launched at The Skills Show. 15 November 2012 – 10 February 2013 Stakeholders invited to register interest. A phased retention campaign to be developed to feed interested stakeholders with competition preparation information. Pre-competition activity. 11 February 2013 Competition registrations open Competition registration campaign launched 22 March 2013 Competition registrations close The Skills Show is an initiative that is jointly supported by the Skills Funding Agency and the National Apprenticeship Service

  6. Resources Hub – online and available to all • Brand guidelines • Info leaflets • Media guidance • PR templates • Social media guidance • Social media themes • Photography and Video to usehttp://worldskillsuk.apprenticeships.org.uk/worldskills-uk-resources-hub-0 The Skills Show is an initiative that is jointly supported by the Skills Funding Agency and the National Apprenticeship Service

  7. Planned Activity • Squad UK Selection (Group B) for WS Leipzig W/C 17/09/2012 • Squad UK Announcement (Group B) for WS Leipzig 01/10/2012 • Profile Squad UK members in regional NTA/App award ceremonies • Additional radio day to coincide with the launch of WSUK 12/13 cycle • Press releases announcing Squad UK members to regional and trade media • Update Squad UK brochure – hosted online • EuroSkills Visitor Programme • EuroSkills 2012, Spa, Belgium • 24 Employers currently registered – some of the employers registered aren’t yet engaged with WorldSkills UK or Apprenticeships • Alumni members Keith Chapman MBE and Katie Kyrosis supporting The Skills Show is an initiative that is jointly supported by the Skills Funding Agency and the National Apprenticeship Service

  8. 1: What can you do in the lead up to and post the Skills Show to follow on from the momentum of the show? 2: What would you like us to consider for the next cycle? 3: Feedback and questions The Skills Show is an initiative that is jointly supported by the Skills Funding Agency and the National Apprenticeship Service

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