1. Nintendo Wii By: Ty, Olson Lin, Yu Chu Kevin ,Thorpe

2. Background • The Wii is the fifth home video game console • Direct successor to the Nintendo GameCube. 1.5 to 2 times more powerful • Nintendo states that its console targets a broader demographic than that of Microsoft's Xbox 360 and Sony's PlayStation 3

3. Marketing • First system by Nintendo to exclude the Nintendo name. • Wii = something that was short, to the point, easy to pronounce, and distinctive. • Wii sounds like 'we', which emphasizes that the console is for everyone. Wii can easily be remembered by people around the world, no matter what language they speak. • Marketing budget per year $200 million

4. Units • In the worldwide marketplace, the Wii is currently behind the Xbox 360 • but far ahead of the PlayStation 3 in total units sold • While Microsoft and Sony had experienced losses producing their consoles • Wii Actually Makes a margin of profit at $299.99

5. Features • Wireless motion sensitive controller • Backwards Compatible with existing Nintendo products • Internet on the system • Can link with handheld DS (New Game boy) • Controller Add-ons (nunchuck, Classic, zapper, wheel

6. Sales • Americas3.81 million, • Japan2.95 million • Europe2 million • Australia / New Zealand106,538 / • Total 9.27 million+ • Wii Sports and Wii Play top selling games • Profits for Wii and DS 77%

7. References • "The consensus was that power isn't everything for a console. Too many powerful consoles can't coexist. It's like having only ferocious dinosaurs. They might fight and hasten their own extinction” • http://en.wikipedia.org/wiki/Wii • http://eurogammer.net/wii • http://wii.nintendo.com