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Control of Mass Communication

Control of Mass Communication. By: Lim Xiang Jie Chua Zhi Yong Koh Tze Hou. Ideology. Hitler outlined his theory of propaganda and censorship in  Mein Kampf :

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Control of Mass Communication

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  1. Control of Mass Communication By: Lim Xiang Jie Chua Zhi Yong KohTzeHou

  2. Ideology • Hitler outlined his theory of propaganda and censorship in Mein Kampf: • "The chief function of propaganda is to convince the masses, whose slowness of understanding needs to be given time so they may absorb information; and only constant repetition will finally succeed in imprinting an idea on their mind."

  3. Background • Hitler put Josef Goebbels, the Minister of Propaganda, in charge of governing all media in Nazi Germany. Goebbels and Hitler believed that the best way to get the support of the masses was by appealing to their feelings rather than by argument.   They waged a propaganda campaign using: -posters -leaflets -radio and film -organised rallies.

  4. Leaflets & posters • Posters and other visual material were also widely circulated and vital to the persuasion. Much other visual and printed material, such as books and leaflets, was only circulated to specific groups, such as Nazi party members or soldiers. However, almost all the propaganda was spread though a variety of media.

  5. Use of new media • Hitler's frequent campaign use of the radio was brand new and interesting to the majority of the young people in Germany. Previously, Hindenburg (former chancellor) only used the radio for rare announcements. Hitler's use sparked the interest of young people because of his use of new technology.

  6. Use of Films and Radios • Media was well utilized and Germans were subjected to continual propaganda. • Hitler used and controlled the radio to reach huge crowds and audiences far and wide. Hitler also used Leni Riefenstahl to make a war propaganda documentaryon the Nazi Party Rally - this is a clear example how mass communication worked in media.

  7. Use of Speeches • In addition to the radio for mass communication, Hitler flew from place to place and city to city to make mass speeches, and usually delivered between 3-4 a day.

  8. Censorship in Nazi Germany • All media -- literature, music, newspapers, and public events—were censored. Attempts were also made to censor private communications, such as mail and even private conversation, with mixed results. The aim of censorship under the Nazi regime was simple: To reinforce Nazi power and to suppress opposing viewpoints and information. Punishments ranged from banning of presentation and publishing of works to deportation, imprisonment, or even execution in a concentration camp.

  9. For Mother Russia! :P Thank you!

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