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Case Study: Using Smart TVs to Further Engage Viewers

Case Study: Using Smart TVs to Further Engage Viewers. Wendell Wenjen , Director of Smart TV Advertising & Interactive TV Platforms, LG David Preisman , VP, Interactive Television, Showtime Networks Claudio Marcus , EVP Marketing & Research, Visible World.

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Case Study: Using Smart TVs to Further Engage Viewers

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  1. Case Study: Using Smart TVs to Further Engage Viewers Wendell Wenjen, Director of Smart TV Advertising & Interactive TV Platforms, LG David Preisman, VP, Interactive Television, Showtime Networks Claudio Marcus, EVP Marketing & Research, Visible World

  2. Case Study: Using Smart TVs to Further Engage Viewers TV Program Remind App TV Sync App & Creative interaction Viewing insights Program promo effectiveness Active fan engagement

  3. LivePlus Adds Interactivity to Linear TV

  4. Smart TVs: Growing Scale & Connections

  5. Usage of Smart TV Services

  6. Smart TVs enable Synchronized Content Delivery • LivePlus default “on” – Recognizes video content • Matches & identifies show, episode, media time, or AdID • Initiates overlay interactive content from content owner

  7. Applications Using LivePlus • Synchronous in-show Interactivity • Enhanced advertising • Tune-in reminders • Programmer specific recommendations • Program related VOD • Program related T-Commerce • Show related social media • Analytics and measurement

  8. Case Study: Using Smart TVs to Further Engage Viewers TV Sync App Creative interaction Active fan engagement

  9. Video: SHO Sync Overview

  10. The first in-program interactive experience for Smart TVs • Available on 2012 and 2013 LG Smart TVs • Also available for iPad as a second screen “companion” app • Engages fans with interactivity for the series they love • Appeals to a key demographic • Creates a social experience around television (live voting, social sharing from TV) • Integrated gamification and rewards can grow loyalty, ratings and subscriber retention • Nominated for 2013 Primetime Emmy®Outstanding Interactive Program: The Homeland SHO Sync Experience

  11. Video: Smart TV Examples

  12. Easy to use • No apps to install • Branded to take on the lookandvoice of each program • Rolling out for: • Homeland • Dexter • Ray Donovan • Shameless • Californication • New Series: Masters of Sex

  13. Case Study: Using Smart TVs to Further Engage Viewers TV Program Remind App Viewing insights Program promo effectiveness

  14. Video: Smart TV Program Remind App • TV Program Remind App • Simple consumer value • Drives viewership and enables data capture • Super easy to implement

  15. Insights for effective program promotion • TV Program Remind App • Closed-loop analysis of program promo effectiveness • Ample research scale • Easy, timely & cost effective

  16. Insights for effective program promotion • Early insights across campaigns • Recency really does matter

  17. Insights for effective program promotion • Early insights across campaigns • Recency really does matter • Frequency has strong impact but is hard to achieve in scale

  18. Insights for effective program promotion • Early insights across campaigns • Recency really does matter • Frequency has strong impact but is hard to achieve in scale • Significant geographic differences

  19. Case Study: Using Smart TVs to Further Engage Viewers Questions?___

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