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Engaging Chapter Members

Join a panel discussion featuring experts on chapter member engagement from across the SHRM NE Region. Phyllis Shurn moderates as Christine Walters, Art Smith, Stacey Jerrold, and Marsha Bingham share their insights into successfully engaging diverse members. Learn practical strategies for connecting with young professionals, students, and chapter leaders, including effective networking, programming, recognition, and volunteer opportunities. Discover what motivates members to join and stay involved, while enhancing community ties and individual commitment.

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Engaging Chapter Members

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  1. Engaging Chapter Members Phyllis Shurn- Hannah  SHRM NE Region Field Services Director

  2. Engaging Chapter Members – Panel Discussion • Panelists: • Christine Walters – Maryland • Focus: Chapter and State Councils • Art Smith - Middle Tennessee • Focus: Chapters • Stacey Jerrold - New York • Focus: Young Professionals (YP’s) • Marsha Bingham - Wisconsin • Focus: Students and Student Chapters

  3. Christine Walters Maryland Chapter and State Council Member Engagement

  4. Whom to Engage? Getting our ducks in a row…

  5. How To Engage • It’s in the Ask (Personal not Broadcast) • 5 Vacancies • 0-8 in 60 seconds • Candidates’ Call • What we do • How we do • ByLaw Snapshots • Individual Commitment • From start to finish all 5 filled within about 30 days

  6. Engaging State Council Members • Great Book – “Getting to Yes” Fisher and Ury • Asking what and why (“Let’s Make a Deal!”) • I don’t know what I don’t know • Us/Them …. WE! • Monitor, follow up (Gantt Chart-ish) • Kudos on LinkedIn • Renewing our sense of community (ahhhh)

  7. Next Steps • Add Candidates to Succession Matrix • Candidate Contacts • PD’s!! • Template for State Chapters ………………………………………………………………………………………… Christine V. Walters, MAS, JD, SPHR • Deputy Director & Secretary – MD SHRM State Council • Chair of the Board – Carroll County Chamber of Commerce • Board Member – Maryland Chamber of Commerce • Board Member – Carroll County SHRM • Member Editorial Advisory Board – Thompson’s FMLA Handbook By Day.. • Independent Consultant & Author • FiveL Company, "Helping Leaders Limit their Liability by Learning the Law" • P.O. Box 1325 · Westminster, MD 21158 · 410-848-4721 (phone) · 410-857-4951 (fax) • SHRM's #4 Best Seller in 2011!

  8. Art Smith Middle Tennessee Chapter Member Engagement

  9. Understand Why Members Join Your Chapter Survey Members Annually • Programs and Events • Networking • Leadership Development - volunteerism • Recognition • Professional Affiliation

  10. Programming – It’s Important!!! • Deliver the core activities – over 100 events each year • Legal Updates – six per year • Webinars – two per month • Conferences – two each year • Monthly Chapter Meetings – three each month • Member Exclusive Networking Events • Golf Scramble – to raise funds for Professional Development Scholarships

  11. Committees • Membership Committee – Vice Chairs • Member Relations – Retention • New Member Marketing – Recruitment • Volunteer – Inclusion and Recognition

  12. Stacey Jerrod New York HR/NY Supporting Young Professionals

  13. GenXtraordinarY™ SIG • Special Group, Special Name • Formed in December 2010 • By-product of HR/NY branding study & personal experience of HR/NY President • Roles within SIG • Official: Chair and Co-Chair • Unofficial: Advisor/Mentor/Coach

  14. Programs/Events • Two Programs for Inaugural Year • Generational Stereotypes Defied: Removing the labels to help drive the business- November, 2011 • Generational Stereotypes Defied: It's NOT Our Birth Year that Defines Us -It's Our Unique Behavioral Strengths and Tendencies – April 25, 2012 • Other Activities • Event with Mentoring Committee- Summer 2012 • Networking events with other SIGS- TBD

  15. Best Practices • Exposure at monthly Board Meetings • Board Member liaisons • Administrative support • Continued focus on the larger SHRM YP picture • Patience

  16. Learning Curves • Looking at things from a different lens • Managing their “urgency” vs. reality of demands upon others’ times • Informal communications and message being received • Providing more direction

  17. Marsha Bingham Wisconsin Engaging Student Members

  18. Engaging Student Chapters • Invite to volunteer for professional chapter monthly meetings (e.g. registration) • Student attends free for volunteering • Provide opportunities for students to volunteer with professional chapter’s initiatives • One Day to Make a Difference • Mock interviews • Student chapter president invited to attend Board Meetings to gain experience to take back to student chapter

  19. Recognition • Scholarships available for Students • Professional chapter volunteers at Student Conference and Case Competition • Send tokens for good luck • Snack baskets • Great relationship with advisors and instructors • Offer free memberships to advisors • Annually recognize student chapter for achievements

  20. Take-A-Ways • Opportunities to network • Joint event at college • State leadership conference • Challenges • Student schedules and locations

  21. QUESTIONS

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