Promotion

1. Promotion

2. all marketing activities other than personal selling, advertising and public relations, that are used to stimulate consumer purchasing and sales effectiveness • Promotional Mix • Promotion • Sales Promotion

3. any form of direct contact occurring between a salesperson and a customer • Promotional Mix • Promotion • Personal Selling

4. any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor • Advertising • Publicity • Promotion

5. a term used to describe the company who has hired the advertising agency • Account • Advertising Agency • Advertising Manager

6. a specific kind of public relations that involves placing positive and newsworthy information about a business, its products, or its policies in the media • Public Service Announcement • Publicity • Promotion

7. an architectural canopy that extends over the store’s entrance • Storefront • Marquee • Display

8. any form of communication a business or organization uses to inform, persuade, or remind • Sales Promotion • Promotional Mix • Promotion

9. Signs and displays that are used in stores to attract customers’ attention so that they will buy the product being sold • Point of Purchase Display • Sandwich Board • Logo

10. the coordination of all the physical elements in a place of business that are used to project the right image to its customers • Display • Promotional Mix • Visual Merchandising

11. the visual and artistic aspects of presenting a product to a target group of customers • Display • Promotional Mix • Visual Merchandising

12. a combination of different types of promotion • Sales Promotion • Promotional Mix • Promotion

13. two hinged boards, with advertisements on either side, that are placed in front of a store or hung over someone’s shoulders • Point of Purchase Display • Sandwich Board • Logo

14. written advertisement that may be included in everything from newspapers and magazines to direct mail, signs, and billboards • Media • Broadcast Media • Print Media

15. The store’s sign, marquee, outdoor lighting, banners, planters, awnings, windows, and the building itself • Storefront • Marquee • Display

16. advertising designed to increase sales • Promotional Advertising • Sales Promotion • Institutional Advertising

17. the agencies, means, or instruments used to convey advertising messages to the public • Media • Broadcast Media • Print Media

18. the person who plans and directs advertisements for businesses • Account • Advertising Agency • Advertising Manager

19. a catchy, short song that delivers the advertisement’s message on tv or radio • Personal Selling • Jingle • Logo

20. advertising that uses radio and television • Media • Broadcast Media • Print Media

21. sent by businesses directly through mail to prospective customers • Message • Direct Mail • Print Media

22. the theme of the advertisement • Message • Advertising Copy • Print Media

23. a company that creates advertisements for other businesses • Account • Advertising Agency • Advertising Manager

24. an advertisement that tells an important message and is run by the media at no charge • Publicity • Public Service Announcement • Broadcast Media

25. a graphic that represents a company, organization or idea • Point of Purchase Display • Sandwich Board • Logo

26. the written part of an advertisement • Message • Advertising Copy • Print Media