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Award-Winning Story Ideas for Your Magazine

Discover how to mine newspapers for relevant stories, develop attractive layouts, foster an awards culture, and reserve space for award-winning features to elevate your magazine’s editorial quality and readership engagement. Target weak categories and unleash your magazine’s full potential to secure prestigious awards.

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Award-Winning Story Ideas for Your Magazine

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  1. 4. Rip Stories from the Headlines • Mine the newspapers for stories that apply to your readers. • Take advantage of subjects that judges may know something about. • But pursue the story from your industry’s perspective, of course.

  2. 5. Develop Attractive Layouts

  3. 6. Develop an Awards Culture • Top executives should make it clear that winning awards is a top priority. • Top management must provide the resources to win these awards. • We talk about winning awards at virtually every staff meeting. • Our sales staff sells ad space based on the editorial quality of our magazines. • At the same time, we’re very focused on meeting the reader’s information needs.

  4. 7. Reserve Space for Award-Winning Stories • We have two major spaces for large, award-winning features: a show issue in January and our July issue, which features a special report. • We have ambitious departments on failed projects and innovation. • We have several themed issues to which we devote considerable resources. • Builder 100 won in past years for best original research. The story may be 50 pages long.

  5. 8. Target Weak Categories • This may be the best way to win that all-important first award. • Find out what the criteria are for How-To stories: Direct instruction? • Perhaps you have a strong department. Make sure you write three consecutive strong stories.

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