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The More Things Change; Bridging the Gap between PR and Media

The More Things Change; Bridging the Gap between PR and Media. Welcome! The presentation will be starting shortly. The More Things Change; Bridging the Gap between PR and Media. Kye Strance Director of Product Management Vocus, Inc. Jason Falls.

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The More Things Change; Bridging the Gap between PR and Media

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  1. The More Things Change;Bridging the Gap between PR and Media Welcome! The presentation will be starting shortly.

  2. The More Things Change;Bridging the Gap between PR and Media Kye Strance Director of Product Management Vocus, Inc.

  3. Jason Falls • Director of Social Media at Doe-Anderson, 5th oldest brand-building agency in the United States • Sixteen-year public relations and journalism veteran • SocialMediaExplorer.com blog: AdAge Power 150 & Viral Garden Top 25 Marketing Blog • National and international speaker on Social Media • Public Relations Member - PRSA and IABC

  4. Ben Worthen • Business technology reporter and blogger for the San Francisco bureau of the Wall Street Journal • Started covering business technology for the Wall Street Journal in June 2007 • Former senior writer for CIO, specializing in coverage of technology and telecommunications • Former member of the Forrester Research software development team

  5. Colin Delany • Founder and chief editor of Epolitics.com • Began working in the online political world in 1995 • Helped start a targeted search engine for politics and policy in 1999 • Worked as a consultant to help dozens of advocacy campaigns promote themselves in the digital world • Former Online Communications Manager at the National Environmental Trust (2003-2007) • Plays bass in a rock and roll band

  6. How has the media landscape changed?

  7. How has social media changed media?

  8. As members of the media, what changes are you seeing internally?

  9. What makes one PR professional stand out as a good resource as opposed to other PR professionals?

  10. What is the most effective method for building a good relationship with the media?

  11. What elements make up a“smart pitch” for both journalists and bloggers?

  12. What can the industry and all its players do differently?

  13. Contact Information • Moderator: Jason Falls, jason@jasonfalls.com • Colin Delany, cpd@epolitics.com • Ben Worthen, ben.worthen@wsj.com • Kye Strance, kstrance@vocus.com

  14. “Innovation of the Year” About Vocus • A global software company specializing in on-demand software for public relations and corporate communications • Successful, proven applications currently used by thousands of PR professionals • Recognized for excellence in products, growth, leadership

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