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Social Media

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  1. Social Media An Introduction to the “Big 3”

  2. Social Media’s DefinitionWhat is social media? “Social media describes the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives and mediathemselves.” Source: Wikipedia

  3. Social Media on the WebWhat is social media? 1. Watching videos (83%) 2. Reading blogs (73%) 3. Viewing shared photos (63%) 4. Using a social network (57%) 5. Commenting on blogs (55%) Source: Universal McCann Wave 3 (April 2008)

  4. CategoriesWhat is social media? • Blogging • Professional networks • Social networks • Video sharing • Photo sharing • Micro-blogging • Podcasts • Virtual worlds • Wikis • Chat Rooms

  5. CategoriesWhat is social media? • Blogging • Professional networks • Social networks • Video sharing • Photo sharing • Micro-blogging • Podcasts • Virtual worlds • Wikis • Chat Rooms

  6. Professional Networks

  7. Professional NetworksWhat are they? Professional networks allow the user to build a real-time virtual resume or company profile. They allow you to share information and connect with colleagues, employers and industry leaders.

  8. Professional Your resume Less “noise” Weekday Social Your drivers license Rock concert Weekend Professional vs. Social TIME

  9. Professional NetworksExamples • Linkedin • Plaxo • Spoke • Yelp • XING • Viadeo • Visual CV

  10. Professional NetworksExamples • Linkedin • Plaxo • Spoke • Yelp • XING • Viadeo • Visual CV

  11. Professional NetworksWho uses Linkedin? • +45,000,000 professionals (+12% in six months) • +500,000 senior executives • Avg household income of $109K • Executives from every Fortune 500 • 1 new member every second - 1/2 membership from outside of U.S.A. Source: Linkedin

  12. Why should you care about Linkedin? • Self-promotion: if you don’t, who will? • Research potential candidates • Advertise job listings • Get introduced to industry leaders • Maintain your online presence • “Answers” section (crowdsourcing)

  13. Social Networks

  14. Social NetworksWhat are they? A social network is a social structure made up of individuals or organizations that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship, kinship or dislikes. Source: Wikipedia

  15. Social NetworksExamples • Facebook • MySpace • Friendster • Classmates.com • Kaixin (“Happy Net”) • myYearbook

  16. Social NetworksExamples • Facebook • MySpace • Friendster • Classmates.com • Kaixin (China) • myYearbook

  17. Social NetworksWho uses Facebook? • More then 350 million active users(+75% in six months) • 250,000 new registrants per day since 1/2007 • Fastest growing age demographic is + 35 years old • Over half of users are outside of college • +700,000 local businesses have a Facebook page Source: web-strategist.com

  18. Why should you (and your business) care about Facebook? • More then 4 billion minutes are spent on FB each day worldwide(+33% in three months) • More then 100 million users log-in each day • Average user spends more then 55 minutes per day on FB • Business pages - more then 6 million users become fans of pages each day

  19. Facebook business pages… …give your business rapid top Google placement (2nd most trafficked site in U.S.A. - 2nd in the world). …give you access to targeted user information. …expand your web presence …are free.

  20. Micro-blogging

  21. Micro-bloggingWhat is it? A form of multimedia blogging that allows users to send brief (usually 140 character) updates or media such as photos or audio clips and publish them. Source: Wikipedia

  22. Why should you care about micro-blogging? Twitter, the most popular micro-blog in the U.S., is also the fastest growing social network site in the world. Source: Neilsen Online

  23. Why should your business care about Twitter?

  24. Why should your business care about Twitter? Twitter is searchable. Let’s give it a try with the word “shoes”

  25. But who is “Footwearetc”?

  26. But who is “Footwearetc”?

  27. Keys to using Social Media • Use the search functions - it’s where the $value$ is • Be responsive and active - talk to people • Make frequent deposits into your social media savings account • Have a plan and a purpose

  28. Thanks for your time. Ross Evans revans@twoten.org www.twitter.com/rossmevans www.linkedin.com/in/rossevans