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Half year results 6 months ended 31 January 2012

Half year results 6 months ended 31 January 2012. Analyst presentation 29 February 2012. Highlights Financial review Operational review Regulatory update Summary and outlook. Highlights. 3. Australian Centrebet acquisition completed August 2011. Integration progressing well

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Half year results 6 months ended 31 January 2012

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  1. Half year results 6 months ended 31 January 2012 Analyst presentation 29 February 2012

  2. Highlights • Financial review • Operational review • Regulatory update • Summary and outlook

  3. Highlights 3 Australian Centrebet acquisition completed August 2011. Integration progressing well Acquisition of Danish online betting operators January 2012 Disposal of Turkish business November 2011 In the first half amounts wagered up 18.4% Strong growth in Australia EBITDA down from £25.8m to £25.2m impacted by £7.9m of new tax and disposal of Turkey In:play at an industry leading margin of 10.1% Cost reductions in response to European tax and economic conditions 29/02/2012 Sportingbet Plc – Half year results for the period ended 31 January 2012

  4. Financial review Income Statement 4 * Before share option charge, exceptional items and amortisation of other intangible assets 4 Sportingbet Plc – Half year results for the period ended 31 January 2012

  5. Financial review Operating profit reconciliation 5 5 Sportingbet Plc – Half year results for the period ended 31 January 2012

  6. Financial review Balance sheet * Includes client liabilities of £30.2m (2010/11 : £21.1m) 6 6 Sportingbet Plc – Half year results for the period ended 31 January 2012

  7. Financial review H1 cash flow 7 7 Sportingbet Plc – Half year results for the period ended 31 January 2012 .

  8. Operational review 8 8 Underlying strategy remains unchanged • Focus on sport • Industry leading breadth of product offering • Something to bet on every minute of every hour of every day • Achieve consistently above average margin whilst maintaining price competitiveness • Supported by • Comprehensive supplemental revenue streams of poker, casino and games • Tailored offer branded for local markets • Goal of moving to a fully regulated offer 29/02/2012 Sportingbet Plc – Half year results for the period ended 31 January 2012

  9. Operational review Group geographical breakdown (post-tax gaming revenue) Geographical diversification spreads regulatory and economic risk Australia NGR up 127% due to strong growth in online / acquisition of Centrebet Greece amounts wagered down • 22% due to economic issues • NGR down 41% with poker and • casino particularly hard hit Spain amounts wagered down 11% and NGR down 28% Emerging markets NGR up 23% Turkey 12.1% (23.6%) Aus 39.9 (17.19%) Poland 3.2% (3.4%) Emerging Markets 4.8% (3.9%) UK 3.4% (4.5%) Greece 8.7% (15%) Spain 9.4% (13.4) Germany 4.4% (4.5%) 9 9 Sportingbet Plc – Half year results for the period ended 31 January 2012

  10. Highlights Group product breakdown Sports betting continues to drive the business with sports NGR up 9% Casino/games NGR down 8% as affected by economic conditions in key markets Poker NGR down 34% Sports 75% (2010: 71%) Soccer 37% Casino & games 19% (2010: 21%) Aus horse racing 40% Poker 5.9% (2010: 7.6%) Other 14% Mixed sport multiples 2.7% Tennis 2.9% Horse racing 0.6% Basketball 2.7% 10 29/02/2012 Sportingbet Plc – Half year results for the period ended 31 January 2012

  11. Operational review Europe - sports (GGR before betting taxes) Q2 impacted by disposal of Turkey, recession and lower margin than last year 11 11 29/02/2012 Sportingbet Plc – Half year results for the period ended 31 January 2012

  12. Operational review Number of In:play Events vs. Avg. Markets Per Event Sportingbet provides customers with a strong balance between the breadth of event coverage and a variety of markets to bet on in an individual event William Hill Avg. Markets per Event Ladbrokes Sportingbet Bwin Paddy Power Unibet Number of Events Source: Gambling Data In-Play Tracker Winter 2012; Sample data captured snapshots between Sat 26th – Fri 9th Dec 2011 Sportingbet Plc – Half year results for the period ended 31 January 2012

  13. New in:play First phase now live in the UK Other major domains live in March Better showcases huge variety of betting opportunities Greater customer personalisation improves engagement Not built in Flash technology, allowing enhancements to be viewed on tablets and desktop devices In-house development rather than third-party buy 29/02/2012 Sportingbet Plc – Half year results for the period ended 31 January 2012

  14. New in:play 29/02/2012 Sportingbet Plc – Half year results for the period ended 31 January 2012

  15. In:play tutorial

  16. Operational review Australia (Sportingbet) (pre-tax gaming revenues) Amounts wagered on the internet up • 33% at constant currency Amounts wagered on the telephone • down 10% at constant currency Significant brand exposure in Australian market through offline marketing 16 16 29/02/2012 Sportingbet Plc – Half year results for the period ended 31 January 2012

  17. Operational review Australia (Total) (pre-tax gaming revenues) 17 17 29/02/2012 Sportingbet Plc – Half year results for the period ended 31 January 2012

  18. Australia 18 18 Acquisition of Centrebet completed 31 August 2011 Senior management team appointed and operational (Sept ‘11) IT Platform decided upon (Sept ‘11) All operations (except IT platform) fully integrated (Jan ‘12) Combined business in new single Sydney office (May ‘12) Single IT platform (May/June ‘12) Integration complete (July ‘12) Integration ahead of plan at this stage No material issues 29/02/2012 Sportingbet Plc – Half year results for the period ended 31 January 2012

  19. Mobile: % of turnover 19 19 Sportingbet Plc – Half year results for the period ended 31 January 2012

  20. Regulatory update 20 • We welcome regulated markets • Continuity of future revenue • Consumer protection • Growth in overall size of market • Stable payment processing • Group will apply for a licence where • Market is economically viable • Regulatory environment is stable • Equitable tax system • Severe penalties for non-compliance 29/02/2012 For Internal purposes only. This is confidential information and is property of Sportingbet Plc.

  21. Current regulation 21 21 • Greece • Opted into tax regime • Spain • Applied for license • Denmark • Awarded license • Italy • Awarded license 29/02/2012 Sportingbet Plc – Half year results for the period ended 31 January 2012

  22. Summary and outlook 22 22 • Long-term growth prospects of industry are good • Demographics • Broadband penetration • Confidence in transacting • Sport’s ever increasing global popularity • Geographic expansion continuing • Mobile route to market promising • Move to regulation promising and beneficial in the long term • Solid start to Q3 Sportingbet Plc – Half year results for the period ended 31 January 2012

  23. Q&A Analyst presentation 29 February 2012

  24. Appendix 24 24 Sportingbet Plc – Half year results for the period ended 31 January 2012

  25. Net gaming revenue 25 25 29/02/2012 . Sportingbet Plc – Half year results for the period ended 31 January 2012

  26. Australia KPI’s 26 26 29/02/2012 . Sportingbet Plc – Half year results for the period ended 31 January 2012

  27. Europe KPI’s 27 27 29/02/2012 Sportingbet Plc – Half year results for the period ended 31 January 2012

  28. Financial review Costs * Before share option charge, exceptional items and amortisation of other intangible assets 28 28 Sportingbet Plc – Half year results for the period ended 31 January 2012

  29. Financial review Operating profit reconciliation * Before share option charge, exceptional items and amortisation of other intangible assets 29 29 Sportingbet Plc – Half year results for the period ended 31 January 2012

  30. Disclaimer These slides and this presentation are provided to you for information only. These slides and this presentation do not constitute, or form part of, any invitation or offer to any person to subscribe for, otherwise acquire, or dispose of any shares in Sportingbet Plc (the “Company”). These slides and this presentation do not constitute a recommendation regarding the shares of the Company. Recipients of these slides and this presentation should conduct their own investigation, evaluation and analysis of the business, data and property described therein. Certain statements within this presentation constitute forward looking statements. Such forward looking statements are subject to risks and other factors, which may not be in the Company’s control, which may cause the actual events, results, achievements or performance expressed or implied by such forward looking statements to differ. Such risks and other factors include, but are not limited to, general economic and business conditions, changes in governmental laws and regulations or practices, currency fluctuations, competition, changes in plans and other risks. There can be no assurance that the results and events contemplated by the forward looking statements contained in this presentation will, in fact, occur and no representation is made in this respect. These forward-looking statements represent honestly held views of the Company only as at the date of delivery of this presentation. The Company is not under any obligation to release publicly any revisions to these forward looking statements to reflect events, circumstances and unanticipated events occurring after the date of this presentation except as required by law or by regulatory authority (including pursuant to the UK Listing Rules and the Disclosure Rules and Transparency Rules of the Financial Services Authority). No statement in this presentation in intended as a profit forecast or a profit estimate and no statement in this presentation should be interpreted to mean that earnings per share for the current or future financial years will match or exceed historical earnings per share. The distribution of this presentation or any information contained in it may be restricted by the laws of certain jurisdictions. Persons into whose possession this presentation comes should inform themselves about and observe any such restrictions. Failure to do so may constitute a violation of the laws of any such jurisdiction. By accepting these slides and/or attending this presentation, you agree to be bound by the provisions and the limitations set out above. All financial information and KPIs in this presentation are unaudited. 30 30 . 29/02/2012 Sportingbet Plc – Half year results for the period ended 31 January 2012

  31. The End 31 Sportingbet Plc – Half year results for the period ended 31 January 2012.

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