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Snapchat to Allow Non-Users to View Stories Outside the App

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Snapchat to Allow Non-Users to View Stories Outside the App

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  1. SNAPCHAT TO ALLOW NON-USERS TO VIEW STORIES OUTSIDE THE APP

  2. 01 SnapchatwillnowtrytomimichowTwitterworksaspartof itsbidtoexpandthecompany’sreach. Accordingtoreports, Snapchatwillnowallowonlineuserssuchasdigital marketerstoshareaswellviewcontentoutsideitsapp.

  3. SKY LAUNCH DESIGN STUDIO BRAND GUIDELINES 2025 02 02 Thenewfeature, however, willonlybe limitedtoanumberofstoriesthat appearintheirredesignedDiscover tab. Thestoriesthatwillappearmight includeofficialStoriesfrom celebritiesandinfluencers. Those storieswillthenbecuratedby Snapchat’steam, anditsSearch Storieswillbeautomaticallygrouped bythecompany’scomputers. However, thepremiumstoriessuchas thosepublishedbymediacompanies willremainlockedwithintheapp.

  4. 03 AlthoughSnapchatwillbeallowingthecontenttogobeyond itswalls, thecompanyassuresitsusersthatitwillmaintain theephemeralityofsuchcontent. Theyexplainedthatpeople wouldonlybeallowedtoviewofficialstoriesoutsidetheapp for24hourswhiletheOurStories, aswellastheSearch Stories, willbeaccessiblefor30days.

  5. 04 Snapchatalsoexplainedthatwhenvisitorsclickthelinkofa particularstoryitwillautomaticallyplayonthecompany’s site, anditwillshowabuttononthepagethatwillallow peopletodownloadtheSnapchatapp. Itwasalsoexplainedthatthismoveisaimedtoenablepeople withoutSnapchataccountstoseeStoriesfromtheoutside andencouragethemtodownloadtheSnapchatappand eventuallyuseit. Finally, doingthisprovidesSnapchatwithan opportunitytostretchreachgloballyandimprovethe company’saudiencebase.

  6. 05 SOURCE H T T P S : / / D I G I T A L M A R K E T I N G J O U R N A L . W E E B L Y . C O M / B L O G / S N A P C H A T - T O - A L L O W - N O N - U S E R S - T O - V I E W - S T O R I E S - O U T S I D E - T H E - A P P

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