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The three services

Using storytelling to reach new audiences for data Eileen Capponi eileen.capponi @oecd.org ESDS International Conference , 3 December 2007. The three services. OECD.Stat Complete databases for specialists who have the time to fully exploit the data OECD Core Data

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The three services

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  1. Using storytelling to reach new audiencesfor dataEileen Capponieileen.capponi@oecd.orgESDS International Conference,3 December 2007

  2. The three services • OECD.Stat • Complete databases for specialists who have the time to fully exploit the data • OECD Core Data • Ready-made tables for a wider audience • OECD Facts & Figures • Ready-made tables with commentary and graphics, for a broad audience, interested in a “story”

  3. 1. OECD.Stat • Interface for specialists that have time to fully exploit data across OECD datasets • A view on the entire OECD.Stat cube and more • Search across and inside datasets • Accompanied by detailed metadata • Users can navigate to any theme • Build-it-yourself service • Users can save data queries for reuse • Ability to export data in various formats

  4. OECD.Stat interface

  5. Branded views

  6. 2. OECD Core data • Simple interface aimed at specialists and non-specialists audiences • 500-1000 ready made tables • Frequently requested tables which are quick to access and easy to understand • Take away service • Easy to reuse in reports or presentations • Uniquely identified and easy to locate • Links to the source database and all statistics

  7. Examples of core data tables

  8. 3. Facts and Figures: key features • Ready-made tables with commentary • Aimed at a wide audience, easy to understand • Tells a story about the data • Easy to find, even if you don’t know the jargon • Certified by OECD and reusable • No access control • Data visualisation tools make the story more engaging • Data education tool for non-specialists • Building a space for interaction with the users?

  9. Facts and Figures: existing material • OECD Factbook and other webbooks http://www.sourceoecd.org • Available online (html + xls +PDF) • Available as a database • Available as a USB key • Available in print (4-colour publication)

  10. Other Facts & Figures Graphs with commentary from • OECD Observer – databank • publications • press releases • OECD’s web site www.oecd.org • etc.

  11. Facts and Figures: challenges ahead • Making the data interactive • Creating new Facts and Figures • Making the Facts and Figures discoverable

  12. 1. Making the data interactive Many visualisation tools available: The Swivel experiment in 2007 • www.swivel.com • www.many-eyes.com Pilot visualisations for Factbook 2008 • New graphing tool using Flex and SDMX • Mapping tools? (example on www.imf.org) “Gapcasts” • www.youtube.com (search for Hans Rosling, Chile)

  13. Pilot for Factbook 2008?

  14. 2. Creating new Facts and Figures • Not so easy to find “a good story” in the data • Statisticians hesitant to strip away footnotes and technical language. • Takes time to develop a good story and make the data interactive

  15. 3. Making F&Fs discoverable • Display them prominently on SourceOECD and on the main website • Creating publishing metadata • How to organise the Facts and Figures?

  16. Thank you! Questions …

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