Fashion Cities 2.04 They wore it when? 2.03 I can Predict The Future 2.01 Fashion is A Movement 2.02 What’s the Latest? 2.06 1 pt 1 pt 1 pt 1 pt 1 pt 2 pt 2 pt 2 pt 2 pt 2 pt 3 pt 3 pt 3 pt 3 pt 3 pt 4 pt 4 pt 4 pt 4 pt 4 pt 5 pt 5 pt 5 pt 5 pt 5 pt
Western wear and bridal wear
Bell bottoms, Platform shoes, Long hair
Big shoulders and teased bangs
What is the 1980s?
What is the 1960s?
What is The 1940s?
Foreseeing fashion trends and predicting those trends early enough to allow time for production to meet the consumer demand
What is Forecasting?
Visits to the businesses of one’s competitors to compare merchandise selections, prices, and other factors related to competition
What is Comparison Shopping?
What are Consumer publications?
Doneger Creative Services
Evaluation of previous records to recognize sales trends • Rising sales identify developing trends. • Declining sales show what fashions have passed their peak. • Weak sales indicate fashions that are not meeting consumer demand.
What is Sales Research?
Styles that are accepted and used by a particular group of people at a given time
What is A fashion leader?
What is Accelerate fashion?
denim jeans, men’s dark suits, the Chanel suit, loafers
What are Classics?
Promotional activities include fashion shows and advertising in high fashion magazines. The Daily Double
What is Introduction?
Who is Faux?
Visual Merchandising & Store Design (VM & SD)
Who is Trade Publication?
Who is houndstooth?
Visits to retail stores • Fashion, color, • and fabric services • Television • Movies
What is Sources of Info to research trends?
A Texan who was the creative director for Gucci and YSL