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Social Media in Higher Education

Social Media in Higher Education. Natalie Tripp Brigham Young University The Utah Association of Student Financial Aid Administrators. Social Media is…. a communication t ool a customer service outlet a billboard for your office/website SOCIAL: two-way communication

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Social Media in Higher Education

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  1. Social Media in Higher Education Natalie Tripp Brigham Young University The Utah Association of Student Financial Aid Administrators

  2. Social Media is… • a communication tool • a customer service outlet • a billboard for your office/website • SOCIAL: two-way communication • NOT just a cool icon to have on your website or page • NOT going to replace other communication

  3. You build a CONSISTANT audience through interaction Two birds with one stone

  4. Which do I choose? PEOPLE (relationships) Lifespan: 23 hours average PECEPTIONS (“this line is really long” “Nice weather”) Lifespan: 2.8 hours average PASSIONS (Communities i.e. Photography) Lifespan: completely dependent on re-shares

  5. Beneficial Features on Each Network Polling feature on Facebook G+ Hangouts with admission representatives Twitter feeds on webpages

  6. Know Your Audience • Just students? Parents? • How old? • What are they using to communicate? • What do they want from you? • What social media networks are they using most often?

  7. Financial Aid Content • Share content you’ve already created • Use the calendar cycle to your advantage

  8. Photos are King of SM • Attention catching: stands out in the newsfeed • Attention holding: Long enough to share your information • Still requires some text to explain the message • Try to make every post visual

  9. Instructional Photo Albums Photo Album showing students how to make their lives easier

  10. Metrics • Decide what you want to measure (phone calls, wait times) • Facebook has a good built in metric system if you know what you’re looking for • Google Analytics • Bit.ly

  11. Schedule and track your posts

  12. NONE OF THIS MATTERS IF YOU’RE NOT SOCIAL AND ENGAGING YOUR AUDIENCE!!!! • Relevant: does it apply to my audience? • Imagery: is there a visual aspect? • Precise: how few words can I use? • Participation: Am I asking for comment? • Timely: posted during rush hour (high traffic time)?

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