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The Brand PowerPoint Presentation

The Brand

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The Brand

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Presentation Transcript

  1. The Brand Where we think everything TSOGO

  2. Housekeeping • Fire and Evacuation • Cell Phones • Toilets • Smoking • Questions • Breaks • Dietary Requirements • Activities • Timing • Attendance Register • Exceptional Report • Parking livingTSOGO world - The Group

  3. Objectives • Understand the Tsogo Brand and our Brand Promises • Share our Vision, Purpose and Values so we can identify ways to support them • Together agree ideal behaviours that team members can adopt to help build the Tsogo Sun brand • Understand the Tsogo Culture around Service • Share our Recognition Programme • Share the remainder of the Induction and Orientation journey livingTSOGO world - The Group

  4. Agenda for Today • Personal Branding • An introduction • Meet our CEO – Marcel von Aulock • Our Market Facing Brand • The History of Tsogo Sun • Our Purpose • Family of Brands • Sub-brands • Tsogo Sun Brand Values • Our Vision and Mapping out Tsogo Sun • Our Service Culture • Our Employment Brand • The Tsogo Academy • SunCares • Book a Guesthouse • Communication – talkingTSOGO • livingTSOGO • Translating livingTSOGO into behaviours • livingTSOGO moments • Next Steps livingTSOGO world - The Group

  5. Branding Employment Brand Market Facing Brand Personal Brand livingTSOGO world - The Group

  6. Your Personal Brand + Introductions ‘the difference you could make to Tsogo Sun’ ‘who you really are as a person!’ ‘what makes you different to others – your unique strengths’ ‘you that you would like to become – your personal qualities you want to develop’ livingTSOGO world - The Group

  7. Meet our CEO – Marcel von Aulock Insert Captains of Industry Youtube clip with editing Renee livingTSOGO world - The Group

  8. Branding Employment Brand Market Facing Brand Personal Brand livingTSOGO world - The Group

  9. History of Tsogo Sun Renee livingTSOGO world - The Group

  10. History of Tsogo Sun • Think of one word that comes to mind after sharing in our journey through history...... livingTSOGO world - The Group

  11. Tea livingTSOGO world - The Group

  12. Renee

  13. Our Purpose Creating Great Experiences • How did this advert make you feel? • What does this tell you about our brand? • How do you feel about joining our brand? • What can you bring to our brand? • How does this advert live out our purpose? livingTSOGO world - The Group

  14. Our Family of Brands livingTSOGO world - The Group

  15. Sub-Brands - SunConnect • Your gateway to Tsogo Sun's conferencing, hospitality, events and entertainment portfolio • 250 venues nationwide • 'one-stop-shop‘ • Connect, select, customise livingTSOGO world - The Group

  16. Sub Brands - SunBreaks livingTSOGO world - The Group

  17. Brand Values • Leaders • of the industry and ourselves • Energy • positive, anything is possible • Passion • love what we do • Variety • diverse experiences • Seduction • attraction appeal allure livingTSOGO world - The Group

  18. Our Vision Our vision is to provide the greatest possible variety of quality Hospitality, Leisure, Gaming and Entertainment experiences at every one of our destinations livingTSOGO world - The Group

  19. Mapping out Tsogo Sun livingTSOGO world - The Group

  20. Lunch livingTSOGO world - The Group

  21. Our Service Culture livingTSOGO world - The Group

  22. Our Service Culture Table Discussion • What stood out for you? • What is your “pickle”? livingTSOGO world - The Group

  23. Our Service Culture – Tsogo Bingo livingTSOGO world - The Group

  24. Branding Employment Brand Market Facing Brand Personal Brand livingTSOGO world - The Group

  25. Tsogo Sun Academy • Clip with Steve Howell - update on existing one received (now Tsogo Sun not TsogoSun) livingTSOGO world - The Group

  26. Suncares – Touching Communities • Suncares clip livingTSOGO world - The Group

  27. Book a Guesthouse livingTSOGO world - The Group

  28. Communication - talkingTSOGO livingTSOGO world - The Group

  29. Communication - talkingTSOGO MagazineApril, June, September, December livingTSOGO world - The Group

  30. Communication - talkingTSOGO Bulletin • E-mail newsletter (e-zine) • May, August, November, February • Group-wide distribution by e-mail • Displayed on staff notice boards livingTSOGO world - The Group

  31. Communication - talkingTSOGO • Newsflash • Headline news • Group-wide distribution by e-mail • Displayed on staff notice boards livingTSOGO world - The Group

  32. Communication - talkingTSOGO • Intranet • Magazine-style • News feeds • Links to internet livingTSOGO world - The Group

  33. Tea livingTSOGO world - The Group

  34. livingTSOGO Teamwork Service Opportunity Growth Ownership livingTSOGO world - The Group

  35. livingTSOGO TEAMWORK I play my role, we are stronger as a team,creating seamless guest experiences • We work as one team with one goal • We treat everyone with respect and dignity • We motivate and empower each other • We set each other up for success • We communicate openly and honestly with one another livingTSOGO world - The Group

  36. livingTSOGO SERVICE I go the extra mile, we go well beyond expectations and our guests leave with a smile • We make every experience memorable • We engage with our guests and with one another • We listen to our guests and act on their needs • We deliver quality service consistently • We respect and celebrate diversity livingTSOGO world - The Group

  37. livingTSOGO OPPORTUNITY I take every opportunity to be better, we take every opportunity to improve and the guest will choose us at every opportunity • We embrace change • We value learning • We take every opportunity to create great experiences • We constantly look for ways to innovate • We create opportunities for others livingTSOGO world - The Group

  38. livingTSOGO GROWTH I grow as an individual, we grow as a team and our business grows • We grow and develop ourselves • We share our knowledge and skills • We understand our business, our market and our guests • We promote our brand • We constantly look for new ways to grow our business livingTSOGO world - The Group

  39. livingTSOGO OWNERSHIP I am accountable for what I do, what we do affects us all, creating great experiences for our guests • We live, speak and own our brand • We lead by example • We act with integrity • We take pride in and responsibility for all our actions • We make a difference in our communities and our environment livingTSOGO world - The Group

  40. livingTSOGO Role Play livingTSOGO world - The Group Values and the Behaviours • Each team will be assigned 1 Value • Script, choreograph and act out the Value • The Role Play must depict the behaviours in such a way that it supports the Values

  41. livingTSOGO Role Play Any Department or area of the business or a combination Other teams to observe Timing : Rehearsal : 10 mins Role Plays : 1 min Opportunity to be nominated for the title of Best Individual Performance in a Values Role Play! livingTSOGO world - The Group

  42. livingTSOGO Role Play Debrief What was the name of the Value you saw presented in the role play? What were the main clues the groups gave you based on the behaviours you saw demonstrated? What else could they have done, or done differently, to portray the value within their role play? livingTSOGO world - The Group

  43. livingTSOGO moments Purpose • To recognise and reward employees that exhibit our values and behaviours Process • Voting using cell phone technology • Points are allocated to votes and collated against each employee • Monthly awards • Annual awards livingTSOGO world - The Group

  44. Next Steps livingTSOGO world - The Group

  45. “Be the change you want to see in the world”Mahatma Ghandi Celebrate Life Play clip livingTSOGO world - The Group

  46. Celebrate Life DVD