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The IH Brand

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  1. The IH Brand Neil McMahon IHWO Academic Coordinator, Resources & DoS Support IH Buenos Aires Teacher Training

  2. The IH Brand

  3. The IH Brand What is a brand?

  4. The IH Brand when you think of any brand you begin to form a picture in your mind of what that brand stands for to you; it could be luxury, ethical, efficient, cheap, authoritative, safe or anything. Brands that stand out work hard to differentiate. They create a clear set of values, propositions and symbols in order to create desire and make choice easier for the intended audience. The propositions and values are like a person’s thoughts. The messages are like opinions. The visual elements of a brand are like clothes. Put together they form a unique personality.

  5. The IH Brand What is a brand? Thoughts, Opinions, Clothes = Unique personality

  6. The IH Brand

  7. The IH Brand What do you think the IH brand is? Thoughts Opinions Clothes

  8. The IH Brand What does IH think?

  9. The IH Brand What does IH believe?

  10. The IH Brand What does IH look like?

  11. The IH Brand What is the unique IH personality?

  12. Language is… Neil McMahon IHWO Academic Coordinator, Resources & DoS Support IH Buenos Aires Teacher Training

  13. Language is…

  14. Language is…

  15. Language is…

  16. The IH Language Rainbow Neil McMahon IHWO Academic Coordinator, Resources & DoS Support IH Buenos Aires Teacher Training

  17. The IH Language Rainbow In which countries do they speak these languages? Arabic Chinese English French German Italian Portuguese Spanish

  18. The IH Language Rainbow The IH ‘language rainbow’ links all of the language colours together to symbolise international unity and harmony. Match the languages to the colours: Arabic Chinese English French German Italian Portuguese Spanish

  19. The IH Language Rainbow

  20. The IH Language Rainbow

  21. The IH Language Rainbow In which countries do they speak these languages? Arabic, Bosnian, Chinese, Croatian, Czech, Danish, Dutch, English, Estonian, Farsi, French, German, Greek, Hungarian, Italian, Japanese, Kazakh, Lithuanian, Norwegian, Persian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swedish, Turkish, Ukrainian, Urdu

  22. The IH Language Rainbow The IH ‘language rainbow’ links all of the language colours together to symbolise international unity and harmony. Match the languages to the colours: Arabic, Bosnian, Chinese, Croatian, Czech, Danish, Dutch, English, Estonian, Farsi, French, German, Greek, Hungarian, Italian, Japanese, Kazakh, Lithuanian, Norwegian, Persian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swedish, Turkish, Ukrainian, Urdu

  23. IH People Neil McMahon IHWO Academic Coordinator, Resources & DoS Support IH Buenos Aires Teacher Training

  24. IH People

  25. IH People

  26. IH People

  27. IH People Learning: Why?: Location: Likes:

  28. The IH Core Values Neil McMahon IHWO Academic Coordinator, Resources & DoS Support IH Buenos Aires Teacher Training

  29. The IH Core Values • What language and level are you studying at IH? • What other language and level options are available? • Why are you studying (English)? • What does learning languages mean to you? • What does learning (English) mean to you?

  30. The IH Core Values independent determined interesting Individual confident connected assertive understanding warm approachable focused friendly professional fun experienced International qualified supportive open inspirational

  31. The IH Core Values

  32. The IH Core Values

  33. The IH Core Values • And which of the four topics do you think these nouns most relate to? imagination achievement communication involvement freedom opportunity

  34. The IH Core Values Which of the above language do you think represents the IH Core Values?

  35. The IH Brand Onion Neil McMahon IHWO Academic Coordinator, Resources & DoS Support IH Buenos Aires Teacher Training

  36. The IH Brand Onion "Brand value is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end." - Edwin Artzt

  37. The IH Brand Onion

  38. The IH Brand Onion Where would you put the rest of the adjectives and nouns on the IH Brand Onion? Facts: Personality: What is says about me: How it makes me feel: Benefits:

  39. The IH Brand Onion

  40. The IH Brand Onion

  41. Best Brands Neil McMahon IHWO Academic Coordinator, Resources & DoS Support IH Buenos Aires Teacher Training

  42. Best Brands Why did you chose the car you drive? Why do you wear the shoes you wear? Why does your company work with the companies it works with?

  43. Best Brands What’s new in the world of brands?

  44. Best Brands • Are ideas: • good b) bad c) good and important • d) bad and important • Why do we chose to consume the things we do? • a) brands b) many reasons c) ideas d) simple services • Brands can be: • a) people b) products c) both d) neither • We need to listen more to clients to find out: • the same old things b) your clients’ opinions • c) the latest gossip

  45. Best Brands Language work Use some of the noun phrases below from the blog post to make sentences about yourself: the world around me the car I drive the shoes I wear the companies I work with the root of it all a convenient snapshot a nice bloke a grumpy woman a good sense of humour the ever-increasing range of __________ a new skill that few of us are really good at the same old things as usual a powerful voice sleepless nights

  46. Best Brands Examples: I sometimes get frustrated by what’s going on in the world around me I’d like to change the car I drive Comfort is the most important factor when it comes to the shoes I wear Disney is the most famous of the companies I work with I hate tests so much they sometimes give me sleepless nights

  47. Best Brands Brand Loyalty Which brands have earned your loyalty? How did they do it? What attracts you to them? What could they do to lose your loyalty?

  48. Best Brands A Brand Blog Post Summarise your attitude towards brands and branding in a short blog post for your classmates.

  49. Brand Quotes Neil McMahon IHWO Academic Coordinator, Resources & DoS Support IH Buenos Aires Teacher Training

  50. Brand Quotes "What’s a brand? A singular idea or concept that you own inside the mind of the prospect." Al Ries