THE BRAND EXPERIENCE Zeenat Jabbar
Strategic Product Management Process
What are the top 3 most critical challenges our company will address this year? • In which geographic regions will we focus on selling our products? • Will there be any changes to the sales or channel strategy? • What are the revenue and profitability expectations for each product line? • Will there be any changes to the focus of marketing and advertising? • Are new markets or product lines being considered for the future? • What strategic partnerships are on the horizon? • What resource changes are expected for the coming year?
Vision Sensory Systems Smell • Visual Elements in Advertising, • Store Design and Packaging. Sound • Odors Can Stir Emotions or Create • Feelings Such as Happiness/ Hunger. Touch • Research Has Analyzed Effects of : Background Music & Speaking Rates Taste • Shown to Be a Factor in Sales Interactions. • Ethnicity Affects Taste Preferences.