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Keeping Ocean Altimetry in the Public Eye

Keeping Ocean Altimetry in the Public Eye. Rosemary Sullivant Science Writer Office of Communications and Education Jet Propulsion Laboratory California Institute of Technology. Good news:

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Keeping Ocean Altimetry in the Public Eye

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  1. Keeping Ocean Altimetry in the Public Eye Rosemary Sullivant Science Writer Office of Communications and Education Jet Propulsion Laboratory California Institute of Technology

  2. Good news: The vast majority of Americans recognize and appreciate the benefits of science and technology. They are aware of the role new discoveries play in ensuring their health and safety and the health of the economy. The public is also highly supportive of the government's role in fostering and funding scientific research. Americans believe that advancements in S&T were the nation's and the government's greatest achievements during the 20th century. What does the public think about science and technology?

  3. Bad news: Although Americans are highly supportive of science and technology, their knowledge is limited. Many do not have a firm understanding of basic scientific facts and concepts. There’s a widespread misunderstanding of how science works. Surveys show minimal gains over time in the public's knowledge of science and the scientific method and suggest that belief in astrology and other forms of pseudo-science is widespread and growing. What does the public know about science and technology?

  4. Good news: Very few Americans admit to not being interested in science and technology issues. Only about 10 percent said they were not interested in news about scientific discoveries or new inventions and technologies. Bad news: In Europe, half of the surveyed residents said they were not interested in science and technology. Despite the American public's professed interest in S&T issues, there is reason to believe that their interest may not be as strong as the data indicate. How interested is the public?

  5. Where do people get their information about science? Television Print Media Books Science and technology museums The Internet

  6. JPL Office of Communications and Education JPL Web Site 2003 – Jan. 26, 2006 Visitor sessions Mars Rover Landings Cassini Saturn Arrival Huygens Probe Release Deep Impact StardustReturn

  7. JPL Office of Communications and Education Multimedia – Top Hits for 2005 Visitor sessions • JPL stats • Releases • 58,303 NASA Details Earthquake Effects on the Earth (Release 9) • 21,532 NASA-Funded Scientists Discover Tenth Planet (Release 126) • 18,440 Astronomers Discover Beginnings of 'Mini' Solar System(Release 22) • 15,466 New NASA Imagery Sheds Additional Perspectives On Tsunami (Release 19) • 11,028 NASA Scientist Finds World With Triple Sunsets (Release (115)

  8. Millions of people have seen images created with ocean altimetry :

  9. The challenge is to build on that exposure to help inform the public.

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