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The risk of using Celebrities

The risk of using Celebrities. By: Thomas Trinh & Yuan Zhu. Ups and Down of Endorsers. Disadvantages Costly Overshadows p roduct Overexposed Audience not receptive Risky Behavior. Advantages Recognition Credibility Attractive. Positive CElebrities. Michael Jordan Tim Tebow

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The risk of using Celebrities

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  1. The risk of using Celebrities By: Thomas Trinh & Yuan Zhu

  2. Ups and Down of Endorsers • Disadvantages • Costly • Overshadows product • Overexposed • Audience not receptive • Risky Behavior • Advantages • Recognition • Credibility • Attractive

  3. Positive CElebrities • Michael JordanTim Tebow Nicole Kidman Will Smith

  4. Celebrity Scandals Lance Armstrong Charlie Sheen

  5. Why use an Animated mascot • More control • No Scandals • Cost less • Recognition

  6. Works Cited • "Advertising Age." Advertising Agency & Marketing Industry News - Advertising Age. Advertising Age, n.d. Web. 9 Oct. 2012. <http://adage.com/article/news/armstrong-loses-tour-titles-a-back-ads/236858/>. • Amadeo, Kimberly. "Tiger Woods Affair Scandal Economic Impact." US Economy and Business - US Economic Indicators - US Economic News. N.p., n.d. Web. 9 Oct. 2012. <http://useconomy.about.com/od/people/a/Tiger_Woods.htm>. • "Charlie Sheen Hanes Commercial with Michael Jordan and Eric Price! - YouTube." YouTube - Broadcast Yourself.. N.p., n.d. Web. 9 Oct. 2012. <http://www.youtube.com/watch?v=27apfmh5Qw0>. • Mccarthy, Michael . "Advertising Age." Advertising Agency & Marketing Industry News - Advertising Age. Advertising Age, n.d. Web. 9 Oct. 2012. <http://adage.com/article/news/anheuser-busch-oakley-nike-stick-lance-armstrong/236870/>. • "Michael Jordan "Let Your Game Speak" Nike Commercial - YouTube." YouTube - Broadcast Yourself.. N.p., n.d. Web. 9 Oct. 2012. <http://www.youtube.com/watch?v=dBxcunGc_nA>. • "Nicole Kidman Omega watch ad, music: Simone White: Bunny In A Bunny Suit - YouTube." YouTube - Broadcast Yourself.. N.p., n.d. Web. 9 Oct. 2012. <http://www.youtube.com/watch?v=Hkzr4yboqPQ>.

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