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Globalization, Global Media, Global Jobs

Globalization, Global Media, Global Jobs. Prof. Shumow IDS 3309 SS2011 6-15-11. What is “globalization”?. What is “globalization”?. Compression of time and space “complex connectivity” (Tomlinson, 1999); rise of network societies ( Castells , 2000)

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Globalization, Global Media, Global Jobs

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  1. Globalization, Global Media, Global Jobs Prof. Shumow IDS 3309 SS2011 6-15-11

  2. What is “globalization”? IDS 3309 Shumow 6/15/11

  3. What is “globalization”? • Compression of time and space • “complex connectivity” (Tomlinson, 1999); rise of network societies (Castells, 2000) • Increasing movement of populations around the globe • “…globalization has intensified intercultural relations, in the process encouraging countless new combinations and blurring distinctions between nations and civilizations…” (Scholte, 2000, p. 2) IDS 3309 Shumow 6/15/11

  4. Four “spheres” of globalization • Technological • Economic • Political • Cultural IDS 3309 Shumow 6/15/11

  5. Where do information, communication and media fit into this equation? • Technological: Internet, satellites, fiberoptics • Economic: Business information, global stock markets, free trade agreements, advertising, marketing • Political: Diplomacy, wars, Wikileaks, transnational issues (drugs, weapons, climate change) • Cultural: Transnational media conglomerates, media imperialism, cultural hybridity, immigration, the rise of global cities IDS 3309 Shumow 6/15/11

  6. When global media cultures collide… From Jenkins, Convergence Culture (2006) IDS 3309 Shumow 6/15/11

  7. When global media cultures collide… From Jenkins, Convergence Culture (2006) IDS 3309 Shumow 6/15/11

  8. If you are going to work in this environment, then you need to be prepared • “Anyone who wants to position specific content through specific institutions by means of specific people in specific media in a specific country has one overriding need: specificity and expertise on all those levels” (“An expanded view from the corner office,” Sievert & Porter) IDS 3309 Shumow 6/15/11

  9. Working in a global media environment • Journalism • Global journalist • International Federation of Journalists • Reporters Without Borders • Committee to Protect Journalists IDS 3309 Shumow 6/15/11

  10. Working in a global media and information environment • Advertising, Marketing and Public Relations • World Federation of Advertisers • International Advertising Association • Institute for Public Relations • International Public Relations Association • Publicis • OMNICOM • WPP • Interpublic IDS 3309 Shumow 6/15/11

  11. Working in a global media and information environment • Global research and library sciences • International Career Strategies • International Federation of Library Assoc. • Librarians Going Global • Internet Librarian International IDS 3309 Shumow 6/15/11

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