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Sport Couture

Sport’s influence on the fashion industry. Sport Couture. Give me some Sports Brand Names. Nike Jump Suits Air Force 1’s Jordans Dunks Adidas Superstars Track suits Puma Shoes Reebok Pumps Fox Timberland Converse Underarmour New Era Starter LuLu Lemon Many underground labels.

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Sport Couture

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  1. Sport’s influence on the fashion industry Sport Couture

  2. Give me some Sports Brand Names Nike • Jump Suits • Air Force 1’s • Jordans • Dunks Adidas • Superstars • Track suits Puma • Shoes Reebok • Pumps Fox Timberland Converse Underarmour New Era Starter LuLu Lemon Many underground labels

  3. Humble Beginnings • Sportswear began as a separate category of clothing in the early 20th century. • Before this people had to adapt their everyday fashion wear to the sports they were playing. • It is now difficult to tell whether many items are intended for sports or fashion purposes

  4. Humble Beginnings • It was in America that the influence of sportswear on fashion first began to get noticed • Ralph Lauren

  5. Brief History of the Influence of Sportswear 1960s-1990s • 60’s and 70s • began to enter the mainstream fashion market • Esp. track suits • followed into the 70’s with velour and into the disco era

  6. Brief History of the Influence of Sportswear 1960s-1990s • 80s • Fitness craze took over the world • Sports were very popular so it became fashionable to be seen in shell suits and sports clothes

  7. Brief History of the Influence of Sportswear 1960s-1990s • 90’s • Really began to integrate into fashion • Defining looks • Adidas & Nike track suits were bright and baggy • Nike trainers became very popular • http://www.youtube.com/watch?v=HY8LWUyGOXk&feature=PlayList&p=7D8F56033E500456&index=10 • Brands such as ______________were highly aspirational and seen as a status symbol rather than just mere clothes • Many celebs began wearing them as casual clothes Tommy Hilfiger

  8. Influence on Fashion Today • Come to symbolise the wearer's lifestyle choices • Made by popular brands with signifies quality • Use latest fabric technologies • Dri-FIT • Formotion • PlayDry • These will trickle down in the mainstream

  9. Air Force 1’s • Basketball shoes from the 70’s • Now a huge fashion icon in the world http://www.youtube.com/watch?v=BfzsMQGqrt0

  10. Influence on Fashion Today • Very popular in hip hop fashion • Lifestyle symbol fashion statement rather than used for sports • Contemporary fashion and sportswear are collaborating to make quality fashion garments eg. New Era • Inspired by the street and have a shared history

  11. Influence on Fashion Today • Growth of luxury sportswear • Styles and fashions focus on both luxury and comfort • Eg. Prada, Hugo Boss, Armani, etc. • http://www.nytimes.com/2000/01/13/news/13iht-rlux.t.html?pagewanted=1

  12. Influence on Fashion Today • Some sport players and sports have become inspiration for sportswear lines which blurs the boundaries of sportswear and fashion design

  13. The Rise of the Cult of Celebrity Sports Personalities • The big sports brands spend lots of money to try and attract sports personalities • Some even have their own line • Eg.

  14. Rene Lacoste

  15. Rene Lacoste • French tennis player and businessman • Nicknamed "the Crocodile" by fans because of his pugnacity on court • FoundedLa Société Chemise Lacostewith André Gillier in 1933

  16. Guess the Sponsor and the $

  17. Guess the Sponsor and the $ Lacoste $5 Million

  18. Guess the Sponsor and the $ Nike (Jordan) $100 Million

  19. Guess the Sponsor and the $ Nike $60 Million

  20. Guess the Sponsor and the $ Nike $35 Million a year

  21. Guess the Sponsor and the $ Reebok $ 70-100 million

  22. Guess the Sponsor and the $ Adidas $160.8 Million

  23. Celebrity’s Fashion Influences • The fashion styles of sport celebrities can seriously impact the fans of today because of their role model status.

  24. Women and Sport Fashion • Early in the 20th century • was not considered important for women to win at competitive sports • clothes were not designed to give the movement that would allow them to excel. • Golf • tailored blouses and skirts similar to clothing worn for business

  25. Women and Sport Fashion • Tennis • long skirts and restrictive clothing to play tennis until 1910 • In 1922 Suzanne Lenglen shocked the world when she dressed for tennis at Wimbledon wearing a short skirt. • By 1930 a bare head was acceptable for tennis playing.

  26. Women’s Fashion • Now days women’s sport fashion is extremely versatile and as competitively made as men’s wear.

  27. Discussion Question • Should we make sportswear a dress code within our schools?

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