Marketing

1. Due This Week: Chapter 19 & 20 Vocab & Reviews due Friday! Abstract #3 Due Friday! Begin work on your Project! – Due Thursday, April 3, 2014 Week March 24, 2014 – March 28, 2014 Marketing DECA NEWS: Bowling at Splitsville with your DECA Chapter! Wednesday, March 26 – Meet your DECA Officers there at 6:30pm ($6.50/person includes one game and shoes – bring extra for food) Join us! Meet in Middle, Relay, Officer Intent, Scholarship forms available now!

2. Early Work: What is Advertising? • Today’s Objective: Promoting Products and Services • Activities • Vocabulary & Assess – Chapter 19 & 20 due Friday • Chapter 19 - Advertising • Advertising Media • Purpose & Types • Media Rates • How much does it cost? What works best? • News Release discussion • Brainstorm session for your team • Homework: Vocab & Assess due Friday ☞Point of the Day: Advertising is everywhere! Your greatest possession is the 24 hours you have ahead of you. How will you spend it? Monday, march 24, 2014 Magic Monday Morning – Manners Moment

3. The art of being wise is the art of knowing what to overlook. • Early Work: What are the four general categories of Advertising Media? • Today’s Objective: Promoting Products and Services • Activities • Vocabulary & Assess – Chapter 19 & 20 due Friday • Chapter 20 – Elements of Advertising • The Campaign • Elements of a Print Advertisements • Ad layouts • Ad Folder – What makes a great print advertisement • What media mix will you use to promote the event? • Homework: Vocab & Assess due Friday ☞Point of the Day: Media are the agencies, means, or instruments used to convey advertising messages to the public. Tuesday, march 25, 2014 Tough Tuesday – Name that Company

4. For each day – ask yourself three questions – What is required of me? • Early Work: What are the six forms of Print media listed in your book? • Today’s Objective: Promoting Products and Services • Activities • Vocabulary & Assess – Chapter 19 & 20 due Friday • Chapter 19 & 20 – Questions? • Your Ad Folder – complete this today & turn in • Your Group Project work - What questions do you have? • When will you air/run advertisements? • What is your media plan? • Homework: Abstract Due Friday! ☞Point of the Day: Media rates are defined in terms of time and space. Wednesday, march 26, 2014 Wicked Work Wear Wednesday & Role Play Day!

5. What gives me the greatest return? • Early Work: Newspaper Day – The Free Lance Star What are the two forms of Broadcast Media listed in your book? • Today’s Objective: Promoting Products and Services • Activities • Vocabulary & Assess – Chapter 19 & 20 due Friday • Frequency – What is this and what media should you use? • Get your team working • Investigate your event to promote • Determine your advertising mix • Write up your Marketing Plan • Determine your print advertisement layout • Prepare Print Ad • Determine your television & radio commercials • Story boards & script • Determine your social media • Develop and share • What else will you use? • Homework: Abstract Due Friday! ☞Point of the Day: The CPM rate is the cost of exposing 1000 readers to an advertisement. Thursday, march 27, 2014 Thundering Thursday – Share a Weird Fact today!

6. What gives me the greatest reward? • Early Work: What are other Advertising Media listed in your book? • Today’s Objective: Promoting Products and Services • Activities • Vocabulary & Assess – Chapter 19 & 20 due Today! • Continue working on your project • What questions do you have? • Journal – “In my opinion, the best form of advertising is….” • Homework: Work on Promotions Project – due 4/3/14 ☞Point of the Day: Advertising agencies are independent businesses that specialize in developing ad campaigns and crafting ads for clients. Friday, march 28, 2014 Foxes Friday - The Week’s Wrap-Up & Good News!

7. Chapter 19 Assess – Page 461 #2-9 Chapter 20 Assess – Page 483 #2-9 Vocabulary • Advertising • Promotional advertising • Institutional advertising • Media • Print media • Transit advertising • Broadcast media • Internet advertising • Podcast • Blogs • Specialty media • Media planning • Audience • Frequency • Impression • Cost per thousand (CPM) • Advertising campaign • Advertising agencies • Logotype • Headline • Copy • Illustration • Clip art • Signature • Slogan • Ad layout • Advertising proof Chapter 19 Chapter 20

8. Examine the concept of promotional mix. Identify the promotional mix of an existing product or service. Describe the technological tools and methods used to market goods and services. Compare the benefits of various types of promotional media. Identify components of print ads. Prepare an advertisement that encompasses knowledge of the marketing mix. Explain the concept of visual merchandising. Explain advertising campaigns. Create a press release and related media materials. Explain the concepts of push and pull as they apply to an existing product or service. Describe ethical issues related to promotion. CTE Competencies Linked to SOLs Objectives for the week – TSWBAT:

9. The Authentic Problem: “The Marketing Classes at King George High School have just received an interesting challenge!  The Fredericksburg Expo and Convention Center has been chosen as a possible host for the 2013 International Franchise Trade Show.  This Trade Show is expected to generate up to 5,000 room-night bookings in area hotels and bring Franchise Opportunities to many perspective entrepreneurs in the Fredericksburg Region.  The Center hopes this show would promote business in the Region, bringing more retail and service businesses to our growing area.  This trade show of franchise opportunities would provide for regional business people and entrepreneurs to investigate and open new businesses.  Because of the growth in the region, new business ventures in a variety of areas are in great demand by the growing population.  By bringing all of these opportunities to one location, it would provide a “smorgasbord of possibilities” for the entrepreneurs.  The Marketing students have been asked by the Center to design the advertising campaign that will be used to promote the trade show.  The Marketing students have also been asked to develop the advertising campaigns for the other shows on the Center’s calendar. What an exciting opportunity!  Let’s get started!” Resources: http://www.ifeinfo.comhttp://www.fredericksburgexpocenter.com/http://www.entrepreneur.com/franchise500/index.htmlhttp://www.fredericksburg.com/ Making it Real – Your weekly Activity

10. R-E-S-P-E-C-T EVERYTHING!!! • Your supplies – bring your stuff every-day! Bring your book every-day! Bring your notebook & composition book every-day! Bring pen/paper/thinking cap/open mind ever-day! • Place all bags on the floor under your table! • Wait for Teacher instruction before beginning activity! • Passes out of Class - No Exit First 10/Last 10 • One person out of room at a time • Pass Board – USE IT! • Keep it short! • Stay in your seat until you are dismissed from class – the bell tells Teacher when class is over; Teacher then dismisses you. • No talking while Teacher or others have the floor. • Watch your language and mind your manners, please. • All School Rules will be followed without question. Classroom Proceduresthings you have to do!