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This presentation explores the principles of User-Centered Design (UCD) and how it can effectively address common usability issues. With insights from experts like Steve Krug, the discussion emphasizes the importance of user testing and creating intuitive web interfaces that cater to average users. Key topics include identifying user problems, designing solutions, and the iterative process of usability testing. Learn how to enhance your web pages into clear, engaging billboards that meet user needs and reduce frustration.
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User-Centered DesignSeptember 14th, 2004 Doug Ward, The Centech Group Certified Advanced ColdFusion Developerwardd@centechgroup.com 301-975-5074
User-Centered DesignSeptember 14th, 2004 • What’s the problem? • What’s the solution? • How do you do it?
What’s the problem? • Aggravated customers • Lost customers • Lost money
User-Centered Design “...Usability really just means making sure that something works well: that a person of average (or even below average) ability and experience can use the thing - whether it's a Web site, a fighter jet, or a revolving door - for its intended purpose without getting hopelessly frustrated.” - Steve Krug
User-Centered Design • Don’t make me think! • Web pages are actually billboards • Usability requires user-testing
Things that make you think • Mystery links • Happy text • Misused conventions • Bad page structure
Billboard Design 101 • Create a clear visual hierarchy • Get to the point! • Direct users to what they want
Usability Testing • Testing one user is 100% better than testing zero users • Start testing early • The importance of representative users is overrated • Testing is an iterative process
What to test • “Get it” testing • Key task testing
User-Centered Design • Don’t make me think! • Web pages are actually billboards • Usability requires user-testing
Resources • Steve Krug - "Don't Make Me Think" • http://www.sensible.com/ • Jakob Nielsen & Marie Tahir - "Homepage Usability" • http://www.useit.com • Jesse James Garrett - "The Elements of User Experience" • http://www.jjg.net/ • Louis Rosenfeld & Peter Morville - "Information Architecture" • http://www.louisrosenfeld.com/home/ • Douglas K. Van Duyne, James A. Landay, Jason I. Hong - "The Design of Sites" • http://www.designofsites.com/