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The Significance of Radio in the UK: Insights from Simon Nelson, BBC Radio Controller

Simon Nelson, Controller at BBC Radio, highlights the vital role of radio in the UK. With over 90% of the UK population tuning in weekly and adults averaging 24 hours of listening, radio consumption exceeds 1 billion hours per week. The BBC is a dominant force, with 66% of the population listening to its stations, which include 11 national and 46 regional offerings, capturing a 52% market share. This overview illustrates the power of radio to provide choice, interactivity, and ubiquity, enhancing people’s daily lives through audio content.

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The Significance of Radio in the UK: Insights from Simon Nelson, BBC Radio Controller

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Presentation Transcript

  1. Simon Nelson Controller, BBC Radio & Music Interactive A UK broadcaster’s perspective

  2. The importance of radio in the UK • Over 90% of the population listen to radio every week • UK adults listen to an average of 24 hours of radio per week • In total, over 1 billion hours of radio are consumed by UK adults every week

  3. The importance of radio in the UK

  4. The importance of BBC Radio • Over 66% of the population listen to BBC radio every week • The BBC has 11 national stations and 46 regional stations • The BBC has a 52% share of radio listening in the UK

  5. Choice Interactivity Ubiquity Control Enhancement

  6. Choice Interactivity Ubiquity Control Enhancement

  7. Choice: New Services

  8. Choice Interactivity Ubiquity Control Enhancement

  9. Control: BBC Radio Player

  10. Control: Jazz

  11. Control: downloads

  12. Graphic slide title

  13. Control: DAB rewind radios

  14. Choice Interactivity Ubiquity Control Enhancement

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