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‘Credit Unions Build a Better World’

‘Credit Unions Build a Better World’. Campaign Plan 2012. United Nations General Assembly. 2012 – International Year of Cooperatives Texas Credit Union League Campaign ‘Credit Unions Build a Better World’ Leverage world focus. Objectives. Chapter participation Launch ICU Day 2011 (Oct 20)

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‘Credit Unions Build a Better World’

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  1. ‘Credit Unions Build a Better World’ Campaign Plan 2012

  2. United Nations General Assembly • 2012 – International Year of Cooperatives • Texas Credit Union League Campaign • ‘Credit Unions Build a Better World’ • Leverage world focus

  3. Objectives • Chapter participation • Launch ICU Day 2011 (Oct 20) • Objectives • Increase consumer awareness • Motivate consumers to switch • Reinforce safety and soundness

  4. Activities • Five quarters of required activities • October 2011 • January 2012 • April 2012 • July 2012 • September 2012

  5. Activities – October 2011 • Host ICU Day Celebration • Educate public about cooperative structure • Engage in community dialogue

  6. Activities – January 2012 • Official Proclamation • Local recognition • Launch official year • Coincide with State Proclamation

  7. Activities – April 2012 • Financial Literacy Month • Become the League’s Cooperative Facebook fan • Wally the Wallet • Promote Cooperative Facebook page • Post comments • Tag photos • Link videos

  8. Activities – July 2012 • International Year of Cooperatives Toolkit • Promote cooperatives • Use materials • Spread the word

  9. Activities – September 2012 • Why CUs are Important video contest • CU staff and volunteers are eligible to participate • Upload completed videos to YouTube, and email link to lwebb-manon@tcul.coop. • Deadline is Oct. 18, International CU Day • TCUL staff will judge entries • First place winner gets an iPad

  10. Feedback Time • Ask your questions • Make your suggestions • Share your opinions

  11. ‘Credit Unions Build a Better World’ Campaign Plan 2011

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