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Beyond cloud and broadband access: what CE manufacturers care about as part of the burgeoning digital services ecosyst

Beyond cloud and broadband access: what CE manufacturers care about as part of the burgeoning digital services ecosystems? . Lucia Gradinariu Chief Architect, Market Strategy 高级商业咨询专家 [ 美研 ] Huawei Carrier Software & Core Network. A connected world with endless possibilities .

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Beyond cloud and broadband access: what CE manufacturers care about as part of the burgeoning digital services ecosyst

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  1. Beyond cloud and broadband access: what CE manufacturers care about as part of the burgeoning digital services ecosystems? Lucia Gradinariu Chief Architect, Market Strategy 高级商业咨询专家[美研] Huawei Carrier Software & Core Network

  2. A connected world with endless possibilities Cloud-based application Businesses Connected Possibilities IP-based connection Institutions Individuals Access anytime, anywhere

  3. Such as “Connect your application to the network” Single(Mature) Flat(Product development) Softcom(Research) 2012 ~ $1.6B • Cloud technology is the foundation, driving Software defined network (distributed & virtualized) … • Optical network is the foundation, building Datacenter-Centric network and reduce layers …… • All-IP is the foundation, enabling to merge multi network into one network …… HW=Hardware SW=Software

  4. Usage drives ICT beyond Products & Services: creating Experiences So much more Generates User demand More content Simplicity Speed Confusion Frustration Feeling of being overwhelmed User Experience More apps More devices Discoverability Quality More people Esp. young people Sharing

  5. However consumers must find value by navigating complex value networks “Complexity of service value networks: Conceptualization and empirical investigation”, R. C. Basole, W. B. Rouse, IBM SYSTEMS JOURNAL, VOL 47, NO 1, 2008; Tennenbaum Institute, Georgia Institute of Technology, Visualization of interfirm relations in a converging mobile ecosystem Rahul C Basole, TennenbaumInstitute, Georgia Institute of Technology, Atlanta, Georgia, USA

  6. Making B2C service value dependant on the ecosystem of B2B relationships - not the device (but often blaming/praising it) The distance todesired service A “seek advice” network Contextual view of device manufacturer segment.

  7. Connected devices are nothing without a service, so where is the service?  • How many internets of things will we have? • Where will the intelligence in the internet of things live?  • Where are the toll bridges in each ecosystem? http://blogs.hbr.org/cs/2013/01/smartphones_silly_users.html • First, we don't remember anything anymore • Second, we waste time preserving optionality • Finally, we get stuck in the infinite notification loop http://hbr.org/2013/01/how-people-really-use-mobile/ar/1

  8. Cloud & Mobile Broadband Design with Empathy Emotion UI User Assisted Design Easy to Share Simplicity inUse Easy to Discover Cloud Support Contextual Awareness User Centered Design Natural Interaction Personalization Usability Improvement Consumer eXperience Design Center

  9. Contextual UI: Hiding the complexity of B2B interactions … Home Walking Work Contextual Screen “Complexity of service value networks: Conceptualization and empirical investigation”, R. C. Basole, W. B. Rouse (TennenbaumInstitute, Georgia Institute of Technology) , IBM SYSTEMS JOURNAL, VOL 47, NO 1, 2008; Consumer eXperience Design Center Scenario 2: AR navigation & footprint

  10. Complexity …. Social Rational Experiential Controlling E-commerce Emotional IOT

  11. Simplifying Consumer access to Telecom services Multi-Dimensional Market Segments C2C- Social, Personal store Telecom shop B2B2C- MVNO, Dealer B2C - Consumer B2B – Enterprise, Dealer B2E - Sales representative Societal shop Mobile Apps Kiosk Contact Center Social Retail Stores SMS Web SMS USSD IVR Personalized Self Service Recommendation SNS integration Adaptation Analytics Infrastructure Federated Search Content Services Reporting Communication Services Cross-channel Consistency Unified Customer Interaction Cross-channel Cooperation

  12. The ways we do the things we do … like making choices Social Networks User Centered Design User Assisted Design Inquiry-based learning SDK Interface Result presentation Data processing Data mining Data acquisition (Sensor, Apps) SoftwarePlatform

  13. or reaching to the far end of valuable content

  14. or being citizen of a wireless city

  15. Devices: Preparing to simplify B2B complexity contributes to B2C success – assurance of healthy ecosystems Innovative and premium design based on in-depth understanding of consumers Build a world-renowned brand Support carriers’ strategic growth with superior products and a strong brand Consumers Carriers Distributors Brand building Consumer insights

  16. Huawei Devices in 2012

  17. Completing Huawei’s role as a trusted partner in many digital services ecosystems Open Platform Win-Win Industry Chain Enterprises Content Platforms OpenCloudPlatform Cloud-Device Synergy Unified Emotion UI Multi-Screen Experience “App / Cloud Services + Emotion UI + Chipset / Device ” to Improve User Experience Tablet SmartPhone SmartSTB

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