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PORTAL OF OPPORTUNITY

PORTAL OF OPPORTUNITY. A CONTENT (R)EVOLUTION. Online content consumption has evolved from early experimentation to absolute dependency. 2010+. 1990s. 1995-2000. 2000-2006. 2006-2010. Web Dependency. Web Dependency. Information + Browsing. Distribution + Content.

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PORTAL OF OPPORTUNITY

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  1. PORTAL OF OPPORTUNITY

  2. A CONTENT (R)EVOLUTION Online content consumption has evolved from early experimentation to absolute dependency 2010+ 1990s 1995-2000 2000-2006 2006-2010 Web Dependency Web Dependency Information + Browsing Distribution + Content Communication + Searching Networking + Sharing Insight based on: The Driving Forces of Online Content Consumption, The Nielsen Company;Competitive Strategy In The Age Of The Customer, Forrester Research Inc.

  3. FROM CUSTOMER-CENTRIC TO CUSTOMER-OBSESSED “ …the only successful strategy in the age of the customer is to become customer-obsessed—to focus your strategic decisions first and foremost on customer knowledge and retention. ” Source: Competitive Strategy In The Age Of The Customer, Forrester Research inc

  4. SUPPORTING TODAY’S WEB DEPENDENCY Sport H e a l t h Entertainment P o l i t i c s A p p s P o l i t i c s R e s e a r c h P o l i t i c s r H e a l t h News Autos t o s A u L o c a l R e v i e w s N e ws B B a a n n k k i i n n g g C C h h a a t t V V i i d d e e o o A A u u c c t t i i o o n n s s H e a l t h V i d e o Entertainment L o c a l B a n k i n g P o l i t i c s Games Lifestyle G a m e s L o c a l S e a r c h S S h h o o p p p p i i n n g g C C a a r r e e e e r r s Social B a n k i n g E E m m a a i i l l B B a a n n k k i i n n g g Movies S p o r t s L i f e s t y l e V i d e o A A p p p p s s B l o g g i n g R e v i e w s C a l l P o l i t i c s R e s e a r c h T e c h M e s s e n g er D a t i n g W e a t h e r Search Travel L L o o c c a a l l M u s i c M o v i e s D D i i e e t t E n t e r n a i n m e n t

  5. SUPPORTING TODAY’S WEB DEPENDENCY S t u d y H e a l t h P o l i t i c s A p p s P o l i t i c s R e s e a r c h P e t s P o l i t i c s H e a l t h S p o r t t o s A u L o c a l R e v i e w s N e w s B a n k i n g C h a t P h o t o s V i d e o A u c t i o n s H e a l t h V i d e o L o c a l B a n k i n g P o l i t i c s G a m e s C r a f t s L o c a l S e a r c h S h o p p i n g C a r e e r S o c i a l B a n k i n g E m a i l B a n k i n g S p o r t s L i f e s t y l e V i d e o A p p s B l o g g i n g R e v i e w s C a l l P o l i t i c s R e s e a r c h T e c h M e s s e n g e r D a t i n g W e a t h e r T r a v e l L o c a l M u s i c M o v i e s D i e t E n t e r n a i n m e n t

  6. AND FOR BRANDS… “ As more people shift time online, the companies best positioned to monetize this trend are companies that aggregate audiences.Laura Martin, Needham Co ”

  7. MAKING BRANDS PART OF THE CONVERSATION Premium content Search Connecting consumers to audiences and advertisers to content Social networks

  8. SOCIALLY RELEVANT

  9. SMART, UP-TO-THE-MINUTE CONTENT

  10. MSN THE PERFECT CANVAS TO TELL YOUR STORY Deliver advertising experiences for the right audience, at the right time, at scale

  11. CREATIVE AT THE CORE “ THE SIDEKICK THE BILLBOARD THE PUSHDOWN THE FILMSTRIP …bring together the full range of the latest interactive tools and technologies, drawing on the robust capabilities of the Internet to deliver sight, sounds and motion, with social underpinnings—all at scale. Brands have wanted this to happen for a long time, and it is.Randall Rothenberg, CEO and President IAB THE FILMSTRIP THE SLIDER THE PORTRAIT ”

  12. CONNECTING ACROSS SCREENS DAYTIME EVENING LATE NIGHT When Mobile peaks Focus on Xbox LIVE night owls MSN® page visits pick up where Xbox LIVE ® usership tapers off 7% total PVs 25% total Xbox LIVE users 6% Combine screens to reach your audience with a consistent message throughout their day 20% 5% 15% 10% 4% 5% 3% Source: Omniture, Mobile Page Views June1st – June 15, 2011; Nielsen NPM, April 2011. Measures by % of total page views and active users. 2% 1%

  13. CONNECT AT SCALE TO THE AUDIENCE THAT IS RIGHT FOR YOU 50+ markets 27 languages 523m unique users per month 400m videos served 22bn page views per month 21bn minutes per month Source: comScore Media Metrix, 3 Month Avg. Ending December 2011, Worldwide

  14. MEASURING IMPACTIMPACT AND MEASUREMENTSAMSUNG GALAXY TAB CASE STUDY PC campaign 15m+ Impressions Messenger interaction panel 19%+ Interaction rate Rich Media campaign on mobile 35%+ Interaction rate

  15. MSN: CONTENT EVOLVED Creative storytelling Customer obsessed Real-time, agile content strategy Best of the web Innovating with advertisers

  16. MSN: YOUR STORY STARTS HERE

  17. APPENDIX GLOBAL REACH Microsoft Sites + Skype together reach more than 990 million consumers globally Canada25m Europe 309m United States 187m MEA 87m Latin America 118m Asia Pacific 279m Source: comScore Media Metrix, December 2011

  18. APPENDIX GLOBAL REACH Microsoft Sites + Skype together reach MORE audience than Facebook, YouTube, Yahoo! and AOL Source: comScore Media Metrix, December 2011

  19. APPENDIX THE WORLD IS CHANGING

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