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Social Media 2.0

PRESENTED TO OMNICOM. MAY 5, 2011. Social Media 2.0. Creating thought leadership and social solutions for your brand by leveraging content, audience, and technology. Welcome to the Dawn of the Second Internet.

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Social Media 2.0

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  1. PRESENTED TO OMNICOM MAY 5, 2011 Social Media 2.0 Creating thought leadership and social solutions for your brand by leveraging content, audience, and technology

  2. Welcome to the Dawn of the Second Internet “While the first Internet is primarily powered by Search, the Second Internet has opened another key path for accessing content — Social Discovery. ‘Unlike Search, with Social Discovery, ideas and topics are pushed to the user, thereby planting the seeds for new interests in the user’s mind.” SOCIAL The Second Internet CONTENT CONSUMER

  3. Content discovery is 53% of time online Seeking/getting info 26 COMMUNICATION ACTIVITY (47%) Nearly half of time spent online is with social platforms where content can be shared 32 16 Entertainment(video, games & music) Email 53 47 CONTENT ACTIVITY COMMUNICATIONACTIVITY 11 15 Social Networking Shopping Ways Consumers Typically Spend Time Online (%) Source: D&MC & Nielsen, “Content Is Seen,” 9/10.

  4. How do brands win? • The First Internet was a spectator sport. • The Second Internet is a participatory sport.

  5. Engage in Social Media 2.0 • Social Media 2.0 is an intuitive method of seamlessly presenting your brand as socialized content within the online experience around topics and issues relevant to the consumer. 1 1

  6. RulesFOR BRAND SUCCESS Social Media 2.0

  7. Social Media 2.0 Get in the game PRODUCTSITES RulesFOR BRAND SUCCESS News & Entertainment FACEBOOKBRANDPAGES MICROSITES CONTEST SITES TRADESITES CORPORATESITES MARKETINGSITES

  8. Social Media 2.0 Join the conversation RulesFOR BRAND SUCCESS 1 1

  9. Social Media 2.0 Speak with an authentic voice RulesFOR BRAND SUCCESS

  10. Social Media 2.0 Provide a personalized content experience to invite participation RulesFOR BRAND SUCCESS

  11. Social Media 2.0 Leverage breaking news & trends to provide the most relevant content at “internet speed” RulesFOR BRAND SUCCESS

  12. Social Media 2.0 Be willing to “let go” of your content & embrace social graph platforms RulesFOR BRAND SUCCESS

  13. The Social Media (R)evolution

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